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Eurocare Newsletter 4/2012

Donnerstag 3. Mai 2012 von htm

In Focus
Self-regulation is not an answer
AMMIE Final Report: European alcohol industry fails in protecting young people towards alcohol marketing
News from Eurocare
Actis: Loss of income if the pubs close one hour earlier

News from the European Union Institutions

News from across Europe

News from the World Health Organization

Upcoming events

(Source: Eurocare, 05/03/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Events, Global, Newsletter, Parliaments / Governments, Politics, Prevention, Research, Watchdogs, WHO | Keine Kommentare »

EUROPEAN ALCOHOL AND HEALTH FORUM

Dienstag 1. Mai 2012 von htm

FLASH REPORT FROM THE CHAIR – PLENARY MEETING OF 26 APRIL 2012
The 10th Plenary meeting of the European Alcohol and Health Forum (EAHF) took place on 26 April 2012 in Brussels. The topic of the forum was
responsible marketing.

The session focussed on responsible marketing started with a brief overview of ongoing activities and commitments to action under the Forum. Results from three studies financed from the EU Health Programme were then presented. …
(Source: EU, 04/30/12)

Kategorie: Advertising, Allgemein, European Alcohol and Health Forum, Events, Global, Media, Politics, Prevention | Keine Kommentare »

UK: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends

Dienstag 1. Mai 2012 von htm

School of Humanities and Cultural Industries, Bath Spa University, Newton Park, Bath BA2 9BN, UK

Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry…..
(Source: Alcohol Reports, 04/25/12) alcalc.oxfordjournals.org, 04/23/12

Kategorie: Advertising, Alcohol industry, Allgemein, Global, Media, Publications, Research, Statistics | Keine Kommentare »

USA: STOP City Sponsored Alcohol Ads in L.A.

Montag 30. April 2012 von htm

TELL L.A. City Public Safety Committee to Stop Sitting on the Motion to Ban Alcohol Ads on Public Property. Last summer, with your help, we banned alcohol ads from 6,000 bus benches in the City of Los Angeles. Now let’s ban alcohol ads completely from all Los Angeles public property.

Councilmember Richard Alarcón introduced a motion to ban alcohol ads city-wide last year, but the Public Safety Committee is refusing to bring the motion forward.
It’s time to mobilize, and organize to protect our children from „city-authorized“ alcohol ads!

SEND your letter to the L. A. Public Safety Committee Telling them to MOVE THE MOTION to Ban Alcohol Ads from All L.A Public Property!
TAKE ACTION NOW (Source: Alcohol Justice, 04/19/12)

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Children, Global, Parliaments / Governments, Politics, Prevention, Watchdogs, Youth | Keine Kommentare »

Self-regulation is not an answer

Montag 30. April 2012 von htm

Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers.

Last week, major producers from the alcohol industry together with the World Federation of Advertising presented The Responsible Marketing Pact which scales up self-regulation[1]..

As a response, Civil Society Organisations with diverse backgrounds are now reminding policy makers at European and Member State level about the need for better regulation and co-regulation, and urge the European Commission and Member States officials not to jump on easy solutions in a new EU Alcohol Strategy 2013-2020.

“It cannot be left to the producers of a harmful product to decide how, when and where it will be marketed. Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers. The content of this pact is basically the old ineffective measures of self-regulation in a new package. What we are witnessing are two powerful industries formally coming together to fight regulation- this is alarming”, says Mariann Skar, Secretary General of the European Alcohol Policy Alliance. …
Source: Eurocare.org, 04/25/12)
also: press release Active, 04/25/12)

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Children, Global, Media, Politics, Prevention, Publications, societal effects, Watchdogs, Youth | Keine Kommentare »

European alcohol industry fails in protecting young people against alcohol marketing

Montag 30. April 2012 von htm

Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution

Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials.

This conclusion is in conflict with recent statements of the alcohol industry. This industry claims that self-regulation is functioning perfect and has to be expanded. The AMMIE researchers conclude that only a total ban on alcohol advertising can prevent the harmful impact of alcohol advertising on the drinking levels of young people.

The new research is a part of the AMMIE project (Alcohol Monitoring Marketing in Europe); the project is co-financed by the European Commission and coordinated by the Dutch Institute for Alcohol Policy (STAP). The research has been implemented in Bulgaria, Denmark, Germany, Italy and the Netherlands in cooperation with the John Hopkins Bloomberg School for Public Health in the US.

The summary report of the AMMIE project ‘Commercial promotion of drinking in Europe’ will be presented Thursday the 26th of April at the European Alcohol and Health Forum of the European Commission. …
(Source: EUCAM, Press release, Wednesday 25th of April 2012)

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Children, Global, Media, Publications, Research, societal effects, Watchdogs, Youth | Keine Kommentare »

EU-wide alcohol marketing rules planned

Montag 30. April 2012 von htm

Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller will work with the World Federation of Advertisers (WFA) and national trade associations to establish and implement common standards on social media marketing and age appropriate advertising and scheduling in each of the 27 member states (see below).

Although a voluntary agreement, the move follows pressure from the European Commission’s flagship alcohol harm reduction initiative, the European Alcohol Health Forum (EAHF) to establish a set of harmonised rules across the European Union following concern that standards were fragmented. …
(Source: Alcohol Reports, News 16/2012) marketingweek.co.uk., 04/16/12

Kategorie: adults, Advertising, Alcohol industry, Allgemein, European Alcohol and Health Forum, Global, Media, Prevention, societal effects, Youth | Keine Kommentare »

USA: Online tool estimates youth exposure to alcohol ads on radio

Donnerstag 12. April 2012 von htm

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets.

This free and user-friendly tool is the first service to provide parents, health departments and other key audiences with access to customizable information on youth exposure to radio alcohol advertising.

„Despite the proliferation of things like smart phones and tablets, radio continues to be a popular source of media among youth,“ said David Jernigan, PhD, CAMY director. „This tool gives users in dozens of cities across the U.S. the ability to determine the scope to which young people in their community are exposed to alcohol marketing.“ … Use the radio tool to measure exposure.
(Source: Google alcohol news, 04/11/12) innovations-report.de, 04/11/12

Kategorie: Advertising, Alcohol industry, Allgemein, Children, consumption, Global, Media, mortality, Parents, Prevention, Publications, Research, Statistics, Watchdogs, Youth | Keine Kommentare »

Stop Alcohol Sweepstakes and Contests; Oppose California SB 778

Donnerstag 5. April 2012 von htm

Big Alcohol spends huge sums of money on marketing, including sponsorship of brand-related sweepstakes and contests, to increase alcohol sales and consumption. California has managed to keep some of this alcohol promotion at bay through state code that does not allow any premium, gift, or free goods in connection with the sale or distribution of any alcoholic beverages. Not surprisingly, Big Alcohol entities including the Wine Institute, Diageo, and DISCUS are trying to dismantle these protections with Senate Bill 778, introduced by Padilla (D-San Fernando Valley). You can help protect the health and safety of California residents and visitors by telling lawmakers to say NO to SB 778. Take Action Now. (Source: Alcohol Justice, 04/04/12)

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, consumption, Global, Media, Newsletter, Prevention, Watchdogs | Keine Kommentare »

Brazil Leaders Revolt Against FIFA

Donnerstag 8. März 2012 von htm

A special committee of the Brazilian Chamber of Deputies is expected to vote Tuesday on the “General Law of the Cup” (“Lei Geral da Copa”), but relations between the government and the head of the Federation International de Football Association (FIFA) have completely melted down after macho comments by Secretary General Jérôme Valcke. Last month, Valcke stated “Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.”

Valcke caused an explosive response in Brazil when he stated on Friday: “You have to push yourself, get a kick up the backside and just deliver this World Cup.“ That arrogant comment led to a powerful response by Brazilian Sports Minister Aldo Rebelo on Saturday, „In light of these statements, which are inadequate and unacceptable comments for any type of relationship, the Brazilian government… no longer accepts Secretary-General Valcke as an interlocutor.“ Brazilian presidential adviser Marco Aurelio Garcia added fuel to the fire Sunday, calling Valcke a loudmouth and a bum (“boquirroto” and “vagabundo”).

In an effort to reduce alcohol-related sports violence and protect public health in general, alcohol sales have been banned from football stadiums in Brazil since 2003. A World Health Organization study that included Brazil showed that about 46% of violent incidents seen in the emergency room were related to alcohol use. …
(Source: Alcohol Justice, 03/06/12)
See also press release by IOGT-International

PS Unfortunately, the special committee of the Brazilian Chamber of Deputies has accepted the “General Law of the Cup”. It’s a shame! Now it is up to the parliament.

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, Availability, Events, Global, Parliaments / Governments, Politics, Prevention, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

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