www.alkoholpolitik.ch

A major overhaul of guidelines for the safe consumption of alcohol seems to have had no impact on Australians.
Only 5 per cent of the population can identify safe drinking levels nominated in the National Health and Medical Research Council’s guidelines for reducing health risks from alcohol consumption.
The latest guidelines, which were published in 2009, say women and men can reduce their lifetime risk of harm from alcohol-related disease or injury by having a maximum of two standard alcoholic drinks a day.
(Source: Alcohol Reports, 03/07/12) brisbanetimes.com, 03/06/12

Online comment: Before we can expect people to take notice of and accept drinking guidelines they must know why. But for decades the fields of information and propaganda have been left over to the alcohol industry, which may invest giant sums into advertising and marketing.

Putting Tobacco in Movies and TV shows has long been politically unacceptable, except for certain period pieces. Now it’s booze under the spotlight with a report in April 2012 Pediatrics (published online March 5), showing that the more teenagers watched movies that featured consumption of alcohol, the more they were likely to drink themselves. The news is hardly surprising, considering how past generations were fed the cool of the cigarette or cigar in previous productions.

The data was collected in Europe and gathered from more than 16,500 youngsters aged 10 to 19. The students from Germany, Iceland, Italy,The Netherlands, Poland and Scotland were asked how often they had had 5 or more drinks on one occasion, and what popular movies they watched (in each country, the majority were Hollywood blockbusters). Movies were content coded for screen depictions of alcohol use. …
(Source: Medical News Today, 03/05/12)

The Ultimate Fighting Championship (UFC), the world’s largest promoter of violent cage fighting events and Anheuser-Busch InBev (ABI), makers of the Bud Light family of beers, are delivering harmful content to millions of youth. The underage viewers are treated to people beating one another to a bloody pulp, brought to them by Bud Light…or is it Blood Light?
Protect Youth, Pull the Plug on Bud Light Ads at UFC Fights

In its 2011 announcement of Bud Light’s UFC sponsorship renewal, ABI boasts that it “will continue to immerse the beer into all areas of the world’s premier mixed martial artsorganization.” This includes a thinly veiled effort to target underage youth with graphic violence and sexually explicit ads. According to UFC president Dana White, „…Our target audience is anywhere from age 17 to 35.“ …
(Source: Alcohol Justice, 02/27/12)

Abstract: Aims To review research literature and available information on the extent and impacts of marketing, current policy response and the interests engaged in the policy debate in order to inform recommendations for policy change on alcohol marketing.

Methods; Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized.

Results: Alcohol marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective policy in place restricting alcohol marketing, and there is a lack of an international response to alcohol marketing which crosses national boundaries. The protection of alcohol marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The policy response to tobacco marketing provides a clear contrast to that of alcohol marketing policy and provides a model for alcohol marketing policy.

Conclusion: The global exposure of young people to alcohol marketing requires an urgent policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol marketing. There are extant examples of national level legislation achieving comprehensive bans with France’s Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence. (Source: Alcohol Reports, 02/13/12) onlinelibrary.wiley.com, 02/08/12

Lately a ruling in Denmark – the first of its kind – provides that alcohol has no place in advertising targeted minors. The ruling is a victory for the Consumer Ombudsman, as well as for Alcohol and Society (former Danish Alcohol Policy Network) being the fruit of several complaints throughout the years.
Two years ago in 2008 the Danish Consumer Ombudsman clamped down on youth travel agencies with the law addition of 2006 as his legal basis. He thereby introduced a complete ban on alcohol in marketing targeted minors (below 18). December 2011 the law was put to the test and stood its ground. The court has sentenced the youth travel agency, Dansk Ungdomsferie Aps a 55.000 fine (7.000 Euros) for targeting minors and encouraging alcohol consumption. …
(Source: Eurocare Newsletter, 01/25/12)

Boston mass transit will ban alcohol ads starting July 1. The ban will include subway cars, trains and buses, Boston.com reports.

Joe Pesaturo, spokesperson for the Massachusetts Bay Transportation Authority (MBTA), said the transit line’s advertising contractor has said it expects ad revenue to drop by about $1.5 million in the first full year of the alcohol ad ban.

New York City and Chicago are the only other cities with major public transit systems that allow alcohol ads, according to Michael Scippa, spokesman for the watchdog organization Alcohol Justice. …
(Source: Join Together, 01/25/12)

The International Center for Alcohol Policies (ICAP; www.icap.org) is pleased to announce the release of Guiding Principles for Responsible Beverage Alcohol Marketing associated with the Self-Regulation initiative of Global Actions on Harmful Drinking (www.global-actions.org).

“For the first time, we now have common global standards for alcohol marketing. This represents a major step in the long-standing commitment by the leading alcohol producers to effective self-regulation,” said World Federation of Advertisers Managing Director Stephan Loerke. “WFA looks forward to working with them to implement these standards at a local level.” …
(Source: Alcohol Reports, 01/14/12)
Comment: ICAP is the main institution of the global alcohol industry. This will be a new attempt to make alcohol advertising socially acceptable. The wolf needs new sheep’s clothing.

Scientific Opinion of the Science Group of the European Alcohol and Health Forum

From the Foreword: The enormous burden of individual harm (often to those around the problem drinker as well as the drinker themselves) and aggregated lost productivity that are highlighted in the report should make it clear to all that inactivity is not an option and complacency will cost lives. We owe it to the populations we serve to use every opportunity that is founded in sound evidence to preserve and improve health and this report should lay the foundations of applying this to the workplace. But the workplace cannot be taken in isolation: just as work affects health and wellbeing beyond the workplace, so do many factors outside work, such as the price, availability and marketing of alcohol, or access to social programs and general healthcare reflect back on the health of the workforce. The Science Group believes that the European Commission across its various directorates has the potential to be a vital catalyst for good practice in this two-way process.
Professor Ian Gilmore
Chair, Science Group
From the Summary:
Impact of alcohol on the workplace and productivity
Globally, alcohol is the world’s number one risk factor for ill-health and premature death amongst the 25-59 year old age group, the core of the working age population. It is unsurprising, therefore that lost productivity costs feature as the dominant element in social costs studies arising from the harm done by alcohol (contributing to one half or more of the
total social costs). Becoming unemployed worsens alcohol-related harm, and heavy drinking, itself, leads to unemployment. Alcohol is a significant risk factor for absenteeism and presenteeism at work, largely in a dose response manner, with a relationship between societal and individual level of alcohol consumption and sickness absence. Although some studies have reported a positive impact of alcohol consumption on earnings, a proxy measure of productivity, a meta-analysis of relevant studies suggested that the relationship was an artefact. Often forgotten is the impact of drinkers on the productivity of people other than the drinker. An Australian study found this to be comparable in cost size as the lost
productivity costs of the drinkers themselves. The work place itself also impacts on alcoholrelated harm. Certain occupations (in particular bar staff and sea workers) are at particular risk, and, in general, stressful working environments increase the risk of alcohol-related harm.
(Source: Alcohol Reports, 12/18/11) ec.europa.eu, Sept. 2011
Comment: This report should be taken into account by all industrial leaders and governments. Especially interesting the part about the role of abstainers. It’s the same „artefact“ as we see in studies on alcohol and health.

Study: Brand alliance leads to increase of consumption amongst youths A new study by the New Zealand Massey University and SHORE, Social and Health Outcomes Research and Evaluation, suggests that establishing a brand alliance between the age of 13 and 14 is not only related with drinking and future intentions to drink, but also with harmful drinking patterns including binge drinking. Furthermore, the study implies that all forms of alcohol marketing are associated with drinking by young people. However, more active engagement, such as owning merchandise and downloading screensavers are stronger predictors of drinking.

The study, set out to examine the relationship between measures of awareness to marketing and drinking among young New Zealanders, is based on telephone survey data from 2538 13 to 14 year olds. …
(Source: EUCAM, 12/04/11)

Prevention of Teen Substance Abuse Must Start with Tackling America’s Underage Drinking Epidemic. Let’s Make it Cool for Teens Not to Drink!

Joseph A. Califano, Jr.A recent survey of 7th through 11th graders in the Connecticut gold coast town of Westport, Connecticut, nails the importance of targeting alcohol use among teens for parents, teachers, pediatricians and public health professionals who seek to prevent teen substance abuse and addiction.

The survey by the Governor’s Prevention Initiative for Youth revealed that 25 percent of the town’s 9th graders, 37 percent of 10th graders, and 60 percent of 11th graders had been drinking alcohol in the previous 30 days. Translated from substance abuse statistical jargon to plain English, this means that these high school freshman, sophomores and juniors are current drinkers, likely drinking regularly. … (Source: CASA, Chairman’s Corner, 11/15/11)

our online-comment:
As long as politicians are not willing to reduce the harmful impact of the alcohol industry on society (TV-marketing is only one sector of many) in order to reduce alcohol consumption in general, youth will miss the good example and will hardly be convinced by educational prevention. Alcohol-lobbies are a sort of corruption. Not only in the Third World.