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USA: Online tool estimates youth exposure to alcohol ads on radio

Donnerstag 12. April 2012 von htm

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets.

This free and user-friendly tool is the first service to provide parents, health departments and other key audiences with access to customizable information on youth exposure to radio alcohol advertising.

„Despite the proliferation of things like smart phones and tablets, radio continues to be a popular source of media among youth,“ said David Jernigan, PhD, CAMY director. „This tool gives users in dozens of cities across the U.S. the ability to determine the scope to which young people in their community are exposed to alcohol marketing.“ … Use the radio tool to measure exposure.
(Source: Google alcohol news, 04/11/12) innovations-report.de, 04/11/12

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Dieser Beitrag wurde erstellt am Donnerstag 12. April 2012 um 12:18 und abgelegt unter Advertising, Alcohol industry, Allgemein, Children, consumption, Global, Media, mortality, Parents, Prevention, Publications, Research, Statistics, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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