Alkoholpolitik und Volksgesundheit

UK: Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends

Dienstag 1. Mai 2012 von htm

School of Humanities and Cultural Industries, Bath Spa University, Newton Park, Bath BA2 9BN, UK

Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry…..
(Source: Alcohol Reports, 04/25/12) alcalc.oxfordjournals.org, 04/23/12

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Dieser Beitrag wurde erstellt am Dienstag 1. Mai 2012 um 10:05 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Media, Publications, Research, Statistics. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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