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Alcohol Industry v Health Ministry 1:0

Freitag 8. Juni 2012 von htm

Sport is not an arena for alcohol promotion

This weekend, UEFA Euro 2012 kicks off in Warsaw. During the next weeks 1.4 million fans are expected at the stadiums, and millions of people will follow the championship from more than 200 territories around the world. This is a brilliant opportunity to promote sport, physical activity and a healthy lifestyle. However, looking at the sponsors to UEFA Euro 2012, healthy lifestyle is not the message put forward when exposing the audience with sponsors such as Coca Cola, McDonalds and Carlsberg. Carlsberg is one of the leading breweries in the world, and is one of the official sponsors to the UEFA Euro 2012.

In 2009, global sponsorship spending was estimated for 44.8 billion USD; compared to 5.6 billion in 1987. It must be working and paying off. ‘It is extremely disappointing that with such an unique platform UEFA with silent blessing of political leaders is choosing to promote alcohol over health. To associate and brand football together with alcohol is more than problematic. It is simply lack of any long term consideration of the impact bad health will have on the population.’ says Mariann Skar- Secretary General of European Alcohol Policy Alliance. …
(Source: Eurocare, 06/7/12)

Kategorie: Advertising, Alcohol industry, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Non-communicable diseases, Politics, societal effects, Sports, Watchdogs, Youth | Keine Kommentare »

European research institutes plea for a ban on sport sponsorship by the alcohol industry

Mittwoch 6. Juni 2012 von htm

Results from the project Alcohol Marketing Monitoring in Europe (AMMIE) stress the need to implement a ban on sport sponsorship of alcohol brands in Europe. The project clearly shows that popular sports like football are heavily sponsored by alcohol brands, which is also the case with the UEFA Championship in Poland and Ukraine starting the coming weekend. – The AMMIE project shows how sport is being sponsored intensively by alcohol producers and that a ban is clearly needed, says Wim van Dalen, coordinator of AMMIE and Director of STAP – Dutch Institute for Alcohol Policy.

More sponsoring, more drinking
Recent studies shows that sport events sponsored by the alcohol industry are associated with higher levels of alcohol consumption among the sport spectators compared to spectators at sporting events where the event is not sponsored by the alcohol industry. This is especially worrying when the UEFA Championship starts the coming weekend with Carlsberg as one of the main sponsors.

Many sport clubs sponsored by the drinks industry
The AMMIE project has made the first attempt to examine alcohol-branded sport sponsorship of the top clubs of the five most frequently performed sports teams in Bulgaria, Denmark, Germany, Italy and the Netherlands. Until now there has been no data available that gives insight in the number of sport clubs that are sponsored by alcohol brands. AMMIE shows how this is widespread and should be paid more attention to. In AMMIE, national statistics were used to select the five most frequently performed sports teams in each country. Of these sports, the ten teams that play in the highest division are rated as top clubs. Of these 50 top clubs, the club websites have been scanned thoroughly for the presence of alcohol-branded sponsors. Following is data from each AMMIE country more detailed described.

Young people exposed
Although the sport events with the famous clubs are not exclusively viewed by youth, nonetheless children and adolescents represent a significant proportion of the general viewing public. In this regard, the message to youth is clear: sport and alcohol consumption is positive and fun and famous players support the very brands advertised. Alcohol consumption is therefore connected to the healthy image of sport activities, although it is, in reality, a causal factor in more than 60 different diseases and illnesses (WHO, 2007). …

Alcohol sponsor shapes the image of the club

AMMIE provide insight into the way sponsorships shape their contributions to popular sports and their clubs in the five countries studied. Not only does the presence of an alcohol brand sponsoring a sport club stand out, but also the role of this sponsor in shaping the image of the club. When alcohol producers sponsor a sport club, not only can their logo be found on their website, the stadium or sporting hall can be named after the alcohol brand and the alcoholic beverages of this brand can be sold on the website and/or within the sporting club (canteen/bar). In this way the alcohol brand attempts to associate itself with the sport, the sport club, its sportive success, the loyalty of its fans and its positive image in society.

For more information contact:
The Dutch Institute for Alcohol Policy (STAP)
PO box 9769
3506 GT Utrecht
The Netherlands
Tel: 0031 30 6565041/ 0031 6 53295544

Kategorie: Advertising, Alcohol industry, Alerts, Allgemein, consumption, Global, Media, Newsletter, Politics, Prevention, Publications, Research, societal effects, Sports, Statistics, Youth | Keine Kommentare »

Eurocare Newsletter, Issue 5, 2012

Samstag 26. Mai 2012 von htm

In Focus
Alcohol harms you, others and the society – why does Europe need an alcohol strategy? 27 June 2012, European Parliament, Brussels
Finland takes important steps to restrict alcohol marketing
News from Eurocare
Alcohol Focus Scotland: Minimum pricing
NordAN: Conference reminder
EHYT: Cannabis Connotations of an Alcohol Ad cause a stir in Finland
Eurocare Italy: Partnership between Diageo and Italian Automobile Club
DHS: Focus on alcohol and cancer
News from the European Union Institutions
Report from the Chair of the European Alcohol and Health Forum
Presentations from the High Level Conference on EU Health Programmes
Question from MEP: Alcohol consumption in Europe
Question from MEP: Benefits of red wine
Question from MEP: Foetal alcohol syndrome (FAS)
Question from MEP: Wine imports: possible tax increase and imposition of quotas
News from across Europe
Scottish minimum price at 50p per unit
Ireland – Minister to end alcohol sponsorship of sports
Germany – Public Transit Pub: Will Alcohol Bans Stop Party Trains?
News from the World Health Organization
World Health Statistics
New research and reports
ALICE RAP Policy Brief on alcohol: ‘Alcohol – the neglected addiction’
Study on the affordability of alcoholic beverages in the EU
Research shows high level of serving alcohol to inebriated customers
Call for Papers Special Issue on International Perspectives on Alcohol Control Policies in Low- and Middle-Income Countries
Upcoming Events ….
(Source: Eurocare, 25/05/2012)

Kategorie: Advertising, Alcohol industry, Alcohol taxes, Allgemein, Availability, consumption, European Alcohol and Health Forum, Events, Fetal alcohol syndrome etc., Global, Media, Newsletter, Parliaments / Governments, Politics, Prevention, Price, Publications, Research, Statistics, Watchdogs, WHO, Youth | Keine Kommentare »

UK: ‚Responsible Marketing Pact‘ aims to protect children from alcohol marketing … but…

Mittwoch 23. Mai 2012 von htm

The European Centre for Monitoring Alcohol Monitoring (EUCAM) has delivered a luke warm response to the Responsible Marketing Pact. The pact was trumpeted to be the first time that common standards would be implemented throughout the EU. The standards would protect young people from undue exposure to alcohol and prohibit marketing being directed at minors. The alcohol industry had claimed that self-regulation is working, and should be expanded.

However AMMIE (Alcohol Marketing Monitoring in Europe) at the EUCAM conference in March, warned against mere „window dressing“ and called for an outright ban on advertising. Their research showed that on average each minor in the 5 countries they researched (Germany, the Netherlands, Italy, Bulgaria and Denmark) were exposed to 44 alcohol commercials in 2 months. They noted numerous violations of the 30% rule, whereby advertising should only be allowed where under 30% of the population are minors. In practice, they insist, there is nowhere in Europe where there is a population group consisting of more than 30% minors, meaning that alcohol advertising can go unchecked. …
(Source: Alcohol Policy UK, 05/22/12) EUCAM Newsletter May 2012

Kategorie: Advertising, Alcohol industry, Allgemein, Children, Global, Media, Newsletter, Parliaments / Governments, Politics, Prevention, Publications, Research, societal effects, Statistics, Youth | Keine Kommentare »

Ban alcohol adverts across Europe, urges alliance of experts

Dienstag 22. Mai 2012 von htm

Alcohol advertising should be banned in Europe in a bid to drive down excess boozing and associated ill health across the continent, concludes an alliance of experts in a new policy brief.

Alcohol is Europe’s most persistent and devastating addiction problem, says the Addiction and Lifestyles in Contemporary Europe – Reframing Addictions Project (ALICE-RAP), which brings together a network of over 150 researchers with expertise in many different aspects of addiction, including the social and economic impact. …

The briefing notes that the most effective and fairest policies are those which nudge people towards lower consumption, through price hikes, restrictions on availability, and advertising bans.

A minimum unit price, which the Scottish government announced its intention to introduce earlier this week, is supported by research, says the briefing. Scotland has opted for a 50 pence minimum unit price, while England is considering a 40 pence option. …

The evidence shows that alcohol adverts push people into higher and more harmful levels of consumption and trigger relapse among those trying to give up booze. Furthermore, it can encourage young people to start drinking, says the brief, which advocates a wholesale ban.

“Europeans drink more than twice the world’s average and alcohol represents the number one addiction problem in Europe today, greater than any other drug or gambling, “ said Dr Peter Anderson, Professor of Substance Use, Policy and Practice, Institute of Health and Society, Newcastle University, and co-leader of the project, speaking at the report’s launch yesterday.

“Our aim with this policy brief is to help decision makers across the EU and beyond break the negative pattern of harmful alcohol consumption and costs by providing much needed scientific input to the discussion, which has long been dominated by the alcohol industry lobbyists,” he added.
(Source: Alcohol Reports, News, 05/21/12) onmedica.com, 05/17/12

Comment: Unfortunately many politicians do not like scientific input.

Kategorie: Addiction, Advertising, Alcohol industry, Alcohol taxes, Alerts, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Health, Media, morbidity, mortality, Other Drugs, Parliaments / Governments, Personalities, Politics, Prevention, Price, Research, Social Costs, societal effects, Statistics, Watchdogs | Keine Kommentare »

UK: One in eight deaths before retirement is caused by alcohol, study finds

Dienstag 22. Mai 2012 von htm

One in eight deaths of UK adults under the age of 64 is caused by alcohol, an international conference on tackling problem drinking has heard.

The social cost of alcohol abuse has been estimated to be £240 a year for each European, with the annual bill for the NHS alone being £2.7 billion.

A major conference of addiction specialists from across the world is meeting at Newcastle University and organisers have called for England to follow Scotland and set a minimum price per unit.

They have also demanded a ban on advertising alcohol.
Too easy: Prof Eileen Kaner from Newcastle University said the government had to be bolder about tackling cheap alcoholl

In Europe, alcohol consumption is more than twice the global average and it represents the biggest addiction in the UK, greater than any illegal drug or gambling.

(Source: Alcohol Reports, News, 05/21/12) dailymail.co.uk, 05/16/12

Kategorie: Addiction, adults, Advertising, Alerts, Allgemein, Availability, Binge Drinking, consumption, Events, Global, Health, mortality, Parliaments / Governments, Politics, Prevention, Price, Research, Social Costs, societal effects | Keine Kommentare »

The UK Responsibility Deal and its implications for effective alcohol policy in the UK and internationally

Donnerstag 17. Mai 2012 von htm

In 2010, the UK Government’s Responsibility Deal Alcohol Network (RDAN) was set up with representatives of the alcohol industry and health organisations. Acknowledging that RDAN does not advance public health objectives, the health groups withdrew from RDAN in 2011. This editorial argues that social responsibility deals as in RDAN and the European Alcohol Health Forum will be significantly undermined unless Corporate Social Responsibility is consistent in all activities across the whole sector. … (Editorial in „Addiction“ by DR ADRIAN BONNER &
PROFESSOR SIR IAN GILMORE)
Source: Alcohol Reports, 05/15/12) onlinelibrary.wiley.com, 05/15/12

Kategorie: Addiction, Advertising, Alcohol industry, Allgemein, Availability, consumption, European Alcohol and Health Forum, Global, Health, Labels, Media, mortality, Parliaments / Governments, Personalities, Politics, Prevention, Price, Publications, societal effects, Watchdogs, Youth | Keine Kommentare »

THE GLOBE – Issue 2 – 2012

Freitag 11. Mai 2012 von htm

In this issue:

NCD Alcohol Target Dropped to Placate Drinks Industry

Corporate Social Responsibility initiatives used “to undermine alcohol control policies”

Free trade agreements “threaten public health”

Global Alcohol Policy Conference – DECLARATION

Adults in Europe consume three standard alcoholic drinks per day on average New report on alcohol in European Union
and more….
THE GLOBE No. 2, 2012

Kategorie: Addiction, adults, Advertising, Alcohol industry, Allgemein, Availability, consumption, Development, Events, Global, Health, Parliaments / Governments, Politics, Prevention, Price, Publications, Research, Watchdogs | Keine Kommentare »

USA: FTC Requires Major Alcohol Producers to Release Online Marketing Information

Freitag 4. Mai 2012 von htm

The Federal Trade Commission (FTC) is requiring 14 major alcoholic beverage producers to provide information about their online marketing. The FTC will use the information for a study that will guide recommendations on how the alcohol industry should regulate itself, both online and offline.

The last time the FTC completed an alcohol marketing study was in 2008, using data from 2005, according to The Kansas City Star. That study found only 1.9 percent of alcohol marketing expenditures went toward Internet efforts.

The marketing landscape has changed dramatically since then, with a much greater emphasis on social media. For example, Bacardi has at least seven Facebook pages, with a total of 1.7 million fans, according to David Jernigan, Director of the Center on Alcohol Marketing and Youth at Johns Hopkins University’s Bloomberg School of Public Health. He notes that Captain Morgan Rum has a video game app for iPhones. Many companies connect with consumers through Twitter. …
(Source: Join Together, 05/3/12)

Kategorie: adults, Advertising, Alcohol industry, Allgemein, Global, Media, Parliaments / Governments, Politics, Prevention, Research, societal effects, Watchdogs, Youth | Keine Kommentare »

USA: How Big Alcohol Abuses „Drink Responsibly“ to Market its Products

Donnerstag 3. Mai 2012 von htm

Summary:
Drink responsibly” messages function as one tool in the alcohol industry’s marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly” slogan also serves as a public relations distraction for alcohol corporations fighting evidence-based, effective policies such as increasing alcohol taxes, restricting alcohol advertising, and maintaining state control of alcohol sales. There is no evidence to show that “drink responsibly” messages are an effective strategy for reducing alcohol consumption or related harm. Much like Big Tobacco’s anti-smoking campaigns, alcohol industry facades like “drink responsibly” are counterproductive and could backfire, increasing intent to use the product instead of decreasing alcohol-related harm. …
(Source: Alcohol Justice, 05/01/12)

Kategorie: Advertising, Alcohol industry, Allgemein, consumption, Global, Prevention, Publications, Research, Watchdogs | Keine Kommentare »

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