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EU-wide alcohol marketing rules planned

Montag 30. April 2012 von htm

Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller will work with the World Federation of Advertisers (WFA) and national trade associations to establish and implement common standards on social media marketing and age appropriate advertising and scheduling in each of the 27 member states (see below).

Although a voluntary agreement, the move follows pressure from the European Commission’s flagship alcohol harm reduction initiative, the European Alcohol Health Forum (EAHF) to establish a set of harmonised rules across the European Union following concern that standards were fragmented. …
(Source: Alcohol Reports, News 16/2012) marketingweek.co.uk., 04/16/12

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Dieser Beitrag wurde erstellt am Montag 30. April 2012 um 11:26 und abgelegt unter adults, Advertising, Alcohol industry, Allgemein, European Alcohol and Health Forum, Global, Media, Prevention, societal effects, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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