Alkoholpolitik und Volksgesundheit

Archiv für März 2018

New study on alcohol promotion and youth

Donnerstag 1. März 2018 von htm

Rossen, I., Pettigrew, S., Jongenelis, M., Stafford, J., Wakefield,
M., and Chikritzhs, T. (2017).
Evidence on the nature and extent of alcohol promotion and the consequences for young people’s alcohol consumption. Report prepared for the Mental Health Commission by the WA Cancer Prevention Research Unit, Curtin University School of Psychology and Speech Pathology, Perth, Western Australia.

Executive Summary
Alcohol consumption is a leading contributor to the global burden of disease and death.
Given the harms attributable to alcohol, there is a need to examine the factors that contribute
to its consumption. One known influence is alcohol promotion. The alcohol industry is a
multinational entity that devotes substantial resources to the promotion of alcohol. There is
evidence to suggest that these efforts have become increasingly sophisticated and widespread
in recent years. As well as traditional forms of media such as television and magazines,
alcohol is promoted through less explicit means such as sports sponsorship and alcoholbranded
merchandise. Alcohol is also increasingly promoted via newer forms of media, such
as social media platforms. This report provides an overview of the nature, extent, and impact
of alcohol promotion, with a specific focus on the influence of alcohol promotion on young
Major findings and more: link to the report

Source: EUCAM Newsletter 03/01/2018

Kategorie: Advertising, Alcohol industry, Allgemein, consumption, Global, Newsletter, Politics, Prevention, Research, Statistics, Watchdogs, Youth | Keine Kommentare »

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