USA: Youth Targeted with Sex, Violence, Toys and Beer
Dienstag 28. Februar 2012 von htm
The Ultimate Fighting Championship (UFC), the world’s largest promoter of violent cage fighting events and Anheuser-Busch InBev (ABI), makers of the Bud Light family of beers, are delivering harmful content to millions of youth. The underage viewers are treated to people beating one another to a bloody pulp, brought to them by Bud Light…or is it Blood Light?
Protect Youth, Pull the Plug on Bud Light Ads at UFC Fights
In its 2011 announcement of Bud Light’s UFC sponsorship renewal, ABI boasts that it “will continue to immerse the beer into all areas of the world’s premier mixed martial artsorganization.” This includes a thinly veiled effort to target underage youth with graphic violence and sexually explicit ads. According to UFC president Dana White, „…Our target audience is anywhere from age 17 to 35.“ …
(Source: Alcohol Justice, 02/27/12)
Dieser Beitrag wurde erstellt am Dienstag 28. Februar 2012 um 11:31 und abgelegt unter Advertising, Alcohol industry, Alerts, Allgemein, Children, Global, Prevention, societal effects, Sports, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.