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Alkoholpolitik und Volksgesundheit

DK: First fine ever for targeting alcohol marketing at minors

Freitag 27. Januar 2012 von htm

Lately a ruling in Denmark – the first of its kind – provides that alcohol has no place in advertising targeted minors. The ruling is a victory for the Consumer Ombudsman, as well as for Alcohol and Society (former Danish Alcohol Policy Network) being the fruit of several complaints throughout the years.
Two years ago in 2008 the Danish Consumer Ombudsman clamped down on youth travel agencies with the law addition of 2006 as his legal basis. He thereby introduced a complete ban on alcohol in marketing targeted minors (below 18). December 2011 the law was put to the test and stood its ground. The court has sentenced the youth travel agency, Dansk Ungdomsferie Aps a 55.000 fine (7.000 Euros) for targeting minors and encouraging alcohol consumption. …
(Source: Eurocare Newsletter, 01/25/12)

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Dieser Beitrag wurde erstellt am Freitag 27. Januar 2012 um 19:57 und abgelegt unter Advertising, Alcohol industry, Allgemein, Court Case, Global, Newsletter, Politics, Prevention, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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