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ICAP Announces Release of Guiding Principles for Responsible Beverage Alcohol Marketing

Sonntag 15. Januar 2012 von htm

The International Center for Alcohol Policies (ICAP; www.icap.org) is pleased to announce the release of Guiding Principles for Responsible Beverage Alcohol Marketing associated with the Self-Regulation initiative of Global Actions on Harmful Drinking (www.global-actions.org).

“For the first time, we now have common global standards for alcohol marketing. This represents a major step in the long-standing commitment by the leading alcohol producers to effective self-regulation,” said World Federation of Advertisers Managing Director Stephan Loerke. “WFA looks forward to working with them to implement these standards at a local level.” …
(Source: Alcohol Reports, 01/14/12)
Comment: ICAP is the main institution of the global alcohol industry. This will be a new attempt to make alcohol advertising socially acceptable. The wolf needs new sheep’s clothing.

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Dieser Beitrag wurde erstellt am Sonntag 15. Januar 2012 um 20:01 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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