www.alkoholpolitik.ch

Gasolina-CapriSun Following in the footsteps of brands like Four Loko and Blast who use colorful, youth-oriented packaging and pop-culture icons to market their products to an underage, urban demographic, newcomer Gasolina Urban Blends has upped the ante with its “Party in a Pouch“ line: Brightly colored, 200-ml aluminum pouches complete with little straws inside to suck up the vodka, tequila, and rum, plus some fruit juice.
These pouches look remarkably similar to Capri Sun. Yes, the same packaging you see at youth soccer games across the country has now been repurposed for easy-access, take-anywhere alcohol. … (Source: Marin Institute, 06/29/11)

NATIONAL STUDY REVEALS:
ORIGINS OF AN EPIDEMIC, TEEN SUBSTANCE USE AMERICA’S #1 PUBLIC HEALTH PROBLEM.
90 PERCENT OF AMERICANS SUFFERING FROM ADDICTION STARTED SMOKING, DRINKING, OR USING OTHER DRUGS BEFORE AGE 18.
ALMOST HALF OF ALL AMERICAN HIGH SCHOOL STUDENTS SMOKE, DRINK, OR USE OTHER DRUGS.
Nine out of 10 Americans who meet the medical criteria for addiction started smoking, drinking, or using other drugs before age 18, according to a national study released today by The National Center on Addiction and Substance Abuse (CASA) at Columbia University.
Adolescent Substance Use: America’s #1 Public Health Problem reveals that adolescence is the critical period for the initiation of substance use and its consequences. The CASA report finds 1 in 4 Americans who began using any addictive substance before age 18 are addicted, compared to 1 in 25 Americans who started using at age 21 or older.
Adolescent Substance Use at Epidemic Levels:
The CASA report underscores the fact that addiction is a disease with adolescent origins. The underdeveloped teen brain makes it likelier that teens will take risks, including using addictive substances that interfere with brain development, impair judgment and heighten their risk of addiction. (Source: CASA press release, 06/29/11)

– reports the Telegraph. A survey found 47 per cent of alcopops had been on offer in the past year, compared to only 20 per cent of red wines and 10 per cent of after-dinner tipples such as port. The Health Secretary recently called on supermarkets to take further action on front of store sales as part of the controversial Responsibilty Deal. (Source: Alcohol Policy UK, 06/29/11) telegraph.co.uk, 06/05/11

It’s considered a rite of passage among young people – acting out their independence through heavy, episodic drinking. But a new University of Cincinnati study, the first of its kind nationally, is showing how binge drinking among adolescents and young adults could be causing serious damage to a brain that’s still under development at this age.
Researcher Tim McQueeny, a doctoral student in the UC Department of Psychology, is presenting the findings this week at the 34th annual meeting of the Research Society on Alcoholism in Atlanta. … (Source: Medical News Today, 06/28/11)

An analysis of three years worth of data from the California Department of Alcoholic Beverage Control (ABC) shows that the vast majority of alcohol sales to minors occur at locations other than the full-service supermarkets and specialty grocers that use assisted self-checkout stands.
The examination of disciplinary actions from January 1, 2008 to March 11, 2011, all public data found on the ABC website, shows that the ABC filed almost 2,300 accusations against off-sale license holders (which include supermarkets and liquor stores) throughout California for selling alcohol to minors.
Of these accusations, fewer than 7 percent were lodged against specialty grocery stores and big box retailers, most of which do not yet use assisted self-checkout technology.
Large, chain supermarkets that do increasingly use assisted self-checkout stands accounted for less than 4 percent of the accusations. Fresh & Easy stores, which use only self-checkout stands, accounted for only 2 accusations. (Source: Google Alcohol News, 06/28/11) trading-house.net, 06/28/11

On October the 27th the Dutch Institute for Alcohol Policy (STAP) will host the first European network conference on reducing youth drinking by law enforcement. Law enforcement experts and professionals from all over Europe will be able to exchange knowledge and experiences during a conference specifically focussed on enforcing alcohol legislation. Although regulations, policies and responsibilities differ by country, there are similar enforcement topics that apply to all. Effective enforcement of legal age limits is one of the main themes of the conference. Because the knowledge about law enforcement in Europe has grown substantially over the last decades it is the right moment to organise the first European alcohol enforcement meeting. … (Source: stap.nl, 6/27/11)

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Monitoring Alcohol Marketing in Africa – MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments decide on what measures to take regarding alcohol advertising. In order to inform such decisions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential. …
Among the recommendations of the report is for governments to recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce alcohol-related harm, and that selfregulation is an ineffective mechanism to reduce alcohol related harm, effective legislation is necessary to strictly regulate alcohol marketing activities. (Source: Alcohol Reports, 06/20/11) WHO-Report, 06/20/11

Campaign recognition among young people at a music festival who report risky drinking.
The Australian Government launched a mass media campaign in 2009 to raise awareness of the harms and costs associated risky drinking among young Australians. The aim of this study was to assess if young people attending a music festival who report frequent risky single occasions of drinking (RSOD) recognise the key message of the campaign, „Binge drinking can lead to injuries and regrets“, compared to young people who report less frequent RSOD.
Conclusions: Whilst a high proportion of the target group recognised the campaign, our analysis suggests that participants that reported frequent RSOD – and thus the most important group to target – had statistically significantly lower odds of recognising the campaign message. (Source: BMC, Public Health, 06/20/11) Comment: Who wonders?

Analysis of a National Samplestar.
This study examined patterns and correlates of protective drinking behaviors among incoming first-year college students.
Incoming first-year students (N = 76,882) from 258 colleges across the U.S. provided baseline data on demographics, drinking practices, and protective behaviors as part of a web-based alcohol education program. Across the several colleges, responses to protective behavior questions were collected from seven weeks before the start of the school year to five weeks after. …
Conclusions: College students increase risky drinking after the start of school while progressively using fewer behaviors that might mitigate the consequences of drinking. (Source: Alcohol Reports, 06/18/11) sciencedirect.com, 06/15/11