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Important informations on alcohol politics. Issued June 19, 2011 Content:
News From Eurocare Members – News From the EU – News From the WHO – News from across Europe – News From Around the World – Upcoming events – Questions from MEPs

In 2008 the Lithuanian Parliament accepted an amendment to the Alcohol Control Law that would install a comprehensive ban on alcohol advertising in the year 2012. Now with only 6 months left the pressure to withdraw the ban is steadily rising. The alcohol industry has stepped up its lobbying activities and politicians are backing out.
The Lithuanian National Tobacco and Alcohol Control Coalition reports that Sven Langeneckert, Vice President of the Carlsberg Group traveled to Lithuania to convince the prime minister why the total ban must be stopped. Lietuvos Rytas, a Lithuanian newspaper
even quoted the Carlsberg Vice President as saying that the company would leave the country if the ban would come into force. Such a withdrawal could possibly have a severe impact on the Lithuanian economy as Carlsberg owns the countries’ leading brewery
Svyturys-Utenos Alus. The quote was later denied by Carlsberg, stating that ‘Mr Langeneckert’s words were misinterpreted’, and that the group would not withdraw from Lithuania’. (Source: Eucam, 06/17/11) Comment: In other countries the parliament not even dares to accept such a law.

This study differs from other research: it develops evidence of how different domains of influence work together, understanding their relative importance in tackling different patterns of drinking among different groups.
The study involved a survey of 5,700 teenagers aged 13–14 (Year 9) and 15–16 (Year 11) in schools in England and data was statistically modelled to highlight the strongest influences on and predictors of young people’s drinking. (Source: Alcohol Reports: 06/17/11)

This study aimed to assess the effectiveness of the Örebro prevention program (ÖPP), an alcohol misuse prevention programme that aims to reduce youth drinking by changing parental behaviour. Cluster-randomized trial, with schools randomly assigned to the ÖPP or no intervention.
Forty municipal schools in 13 counties in Sweden. 1752 students in the 7th grade and 1314 parents were assessed at baseline. Students‘ follow-up rates in the 8th and 9th grades were 92.1% and 88.4% respectively. …
The Örebro prevention programme as currently delivered in Sweden does not appear to reduce or delay youth drunkenness. (Source: Alcohol Reports, 06/17/11)

– does the prevention paradox apply?
According to the prevention paradox a majority of alcohol-related problems in a population can be attributed to low to moderate drinkers simply because they are more numerous than heavy drinkers, who have a higher individual risk of adverse outcomes. We examined the prevention paradox in annual alcohol consumption, heavy episodic drinking (HED), and alcohol-related problems among adolescents in 23 European countries.
Survey data from the 2007 European School Survey Project on Alcohol and Drugs (ESPAD) among 16-year-old students were analysed.
A total of 38 370 alcohol-consuming adolescents (19 936 boys and 18 434 girls) from 23 European countries were included.
The upper 10% and the bottom 90% of drinkers by annual alcohol intake, with or without HED, and frequency of HED, were compared for the distribution of 10 different alcohol-related problems. … (Source: Alcohol Reports, 06/18/11)

The latest survey of Ontario adults from the Centre for Addiction and Mental Health (CAMH) shows increasing rates of daily drinking and cannabis use and high levels of psychological distress. The results of the 2009 CAMH Monitor survey, the longest running survey tracking mental health and addiction indicators among adults in Ontario, were published today.
The proportion of adults reporting daily drinking increased from 5.3% in 2002 to over 9% in 2009. The average number of drinks consumed weekly among drinkers has also increased from 3 drinks to 4.6 drinks, and the proportion of adults exceeding low-risk drinking guidelines remains at elevated levels (22%). However, there were also some encouraging findings: there was a significant decline in binge drinking from 12.6% in 2006 to 7.1% in 2009, and the decline was evident especially among young adults, from 24% to 11.5%. (Source: Alcohol Reports, 06/13/11)

The Coalition to Ban Alcohol Ads from Public Property organized a lively grassroots rally in Los Angeles City Hall Plaza this morning to send a message to the L.A. Board of Public Works that promoting alcohol on city-owned bus benches was a really bad idea. The Board heard the concerns and agreed by asking for a full ban on all alcohol ads in the new contract. The contractor, Martin Outdoor Media, LLC quickly agreed. There will be no alcohol ads on 6,000 L.A. city-owned bus benches. This will reduce youth exposure to messages that are feeding an epidemic of underage alcohol consumption and harm. … (Source: Alcohol Reports, 06/13/11) prnewswire.com, 06/10/11

The aim was to determine the extent to which parent and adolescent characteristics and patterns of alcohol use influence parents’ plans to supply their adolescent aged 14–16 years with full serves of alcohol (i.e. not necessarily initiation) in the next 6 months. A cross-sectional sample of parents from Victoria, Australia, completed an online survey. Parents’ plans to supply alcohol in the next 6 months was significantly associated with their reports of supplying alcohol in the previous 3 months, perceptions that their adolescent drinks, reports of not practising religion, and Alcohol Use Disorders Identification Test scores. … (Source: Alcohol Reports, 06/13/11)

More than two dozen West Virginia youth from Cabell, Greenbrier and Kanawha counties will star in new public service announcements (PSAs)
designed to raise awareness of and prevent underage drinking. Earlier this year, the teams of youth from Cabell County’s Substance Abuse
Prevention Coalition, the Marshall University Ad Club, Greenbrier East High School and the South Charleston Housing Authority submitted draft scripts for this year’s 2011 PSA Challenge. This month, the youth will fine-tune their scripts and work with the Tri-State CW and WV Radio Corporation to produce the television and radio spots. … (Source: Alcohol Reports, 06/13/11) prevnet.org, 06/13/11 Comment: This could be an idea for other regions too.

A report from the Centre for Public Health, UK, found expected higher alcohol related hospital admissions amongst areas with higher teenage pregnancy and STI rates: Contributions of Alcohol Use to Teenage Pregnancy and Sexually Transmitted Infection Rates. (Source: Alcohol Reports, 06/10/11)