www.alkoholpolitik.ch

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11