www.alkoholpolitik.ch

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Monitoring Alcohol Marketing in Africa – MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments decide on what measures to take regarding alcohol advertising. In order to inform such decisions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential. …
Among the recommendations of the report is for governments to recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce alcohol-related harm, and that selfregulation is an ineffective mechanism to reduce alcohol related harm, effective legislation is necessary to strictly regulate alcohol marketing activities. (Source: Alcohol Reports, 06/20/11) WHO-Report, 06/20/11

In 2008 the Lithuanian Parliament accepted an amendment to the Alcohol Control Law that would install a comprehensive ban on alcohol advertising in the year 2012. Now with only 6 months left the pressure to withdraw the ban is steadily rising. The alcohol industry has stepped up its lobbying activities and politicians are backing out.
The Lithuanian National Tobacco and Alcohol Control Coalition reports that Sven Langeneckert, Vice President of the Carlsberg Group traveled to Lithuania to convince the prime minister why the total ban must be stopped. Lietuvos Rytas, a Lithuanian newspaper
even quoted the Carlsberg Vice President as saying that the company would leave the country if the ban would come into force. Such a withdrawal could possibly have a severe impact on the Lithuanian economy as Carlsberg owns the countries’ leading brewery
Svyturys-Utenos Alus. The quote was later denied by Carlsberg, stating that ‘Mr Langeneckert’s words were misinterpreted’, and that the group would not withdraw from Lithuania’. (Source: Eucam, 06/17/11) Comment: In other countries the parliament not even dares to accept such a law.

More international informations. (Source: Alcohol Reports, 06/13/11)

The Coalition to Ban Alcohol Ads from Public Property organized a lively grassroots rally in Los Angeles City Hall Plaza this morning to send a message to the L.A. Board of Public Works that promoting alcohol on city-owned bus benches was a really bad idea. The Board heard the concerns and agreed by asking for a full ban on all alcohol ads in the new contract. The contractor, Martin Outdoor Media, LLC quickly agreed. There will be no alcohol ads on 6,000 L.A. city-owned bus benches. This will reduce youth exposure to messages that are feeding an epidemic of underage alcohol consumption and harm. … (Source: Alcohol Reports, 06/13/11) prnewswire.com, 06/10/11

More than two dozen West Virginia youth from Cabell, Greenbrier and Kanawha counties will star in new public service announcements (PSAs)
designed to raise awareness of and prevent underage drinking. Earlier this year, the teams of youth from Cabell County’s Substance Abuse
Prevention Coalition, the Marshall University Ad Club, Greenbrier East High School and the South Charleston Housing Authority submitted draft scripts for this year’s 2011 PSA Challenge. This month, the youth will fine-tune their scripts and work with the Tri-State CW and WV Radio Corporation to produce the television and radio spots. … (Source: Alcohol Reports, 06/13/11) prevnet.org, 06/13/11 Comment: This could be an idea for other regions too.

Lunch Seminar, Hosted by MEPs Anna Hedh (S&D) and Marian Harkin (ALDE), European Parliament (Brussels)- A3E-2Tuesday 21 June 2011 12h00 – 14h30
Alcohol is one of the most heavily marketed products on our shelves.
Young people are an important target audience for the alcohol industry and they are exposed to unprecedented levels of sophisticated marketing, from mass media advertising to sponsorship of events, product placement, internet, merchandise, social networks etc.
Alcohol marketing has a powerful impact on young people’s drinking behavior and undercut the efforts by public health authorities to reduce harmful drinking among youth.
The speakers will analyze the scientific evidence on the cumulative impact of alcohol marketing and will present the results of two recent European projects on how to better regulate the content and volume of marketing in order to protect young people.
Please click here to register (People who DO NOT have a pass to the European Parliament need to register before 14 June 2011).
If you need any further information please contact Eurocare’s office at ruth.ruiz(at)eurocare.org or 02 736 39 76.

News from Sweden, Finland, USA, Australia, UK, Germany, Taiwan, India and some studies. (Source: Alcohol Reports, 5/23/11)

– a systematic review of the literature
Abstract
Objective: The most recent scientific literature indicates that alcohol advertising influences behavior, particularly early and higher alcohol consumption by children and adolescents. From a public health perspective, alcohol advertising should be restricted. In many countries, as well as in Brazil, limits to alcohol advertising are established by industry self-regulation (e.g. controlled by the advertising community itself). We examined in this review all papers on the subject of industry self-regulation of alcohol advertising published in the international literature. … Discussion: The set of papers obtained indicates that industry self-regulation of alcohol advertising does not show evidence of efficacy. In other
words, such a regulation does not prevent, for instance, alcohol advertising directed at children and adolescents. Conclusion: Further measures should be considered for the control and the broadcast of alcohol advertising, such as independent monitoring, legal control. (Source: Alcohol Reports, 5/18/11) scielo.br

Teenagers who drink alcohol spend more time on their computers for recreational use, including social networking and downloading and listening to music, compared with their peers who don’t drink.
Results of an anonymous survey of 264 teenagers were reported in the online edition of the journal Addictive Behaviors in a study authored by Weill Cornell Medical College public health researcher Dr. Jennifer Epstein.
„While the specific factors linking teenage drinking and computer use are not yet established, it seems likely that adolescents are experimenting with drinking and activities on the Internet. In turn, exposure to online material such as alcohol advertising or alcohol-using peers on social networking sites could reinforce teens‘ drinking,“ says Dr. Epstein, assistant professor of public health at Weill Cornell Medical College. „Children are being exposed to computers and the Internet at younger ages. For this reason it’s important that parents are actively involved in monitoring their children’s computer usage, as well as alcohol use. … (Source: Medical News Today, 5/10/11