www.alkoholpolitik.ch

Teenagers in the USA who regularly use networking web sites are more likely to smoke, drink alcohol and use drugs, says a survey carried out by CASA Columbia (The National Center on Addiction and Substance Abuse at Columbia University), titled the National Survey of American Attitudes on Substance Abuse XVI: Teens and Parents.
In this 16th annual back-to-school survey, teens aged from 12 to 17 years were asked, for the first time, whether they used Facebook, MySpace or other social networking web sites regularly (on a typical day). 70% said they do spend some time each day on a networking site, compared to 30% who don’t. The survey found that: … (Source: Medical News Today, 26.8.11)

Heineken, the world’s third-largest brewing company, has signed a landmark partnership with Google aimed at taking over our computer screens – and marketing to our children. The advertising deal is estimated to reach at least 103 million minors under the age of 18 per month, plus several million more underage youth between the ages of 18 and 20 worldwide. Heineken ads will be concentrated on Google’s YouTube and will involve homepage takeovers and pre-roll ad slots. YouTube receives about 490 million visitors per month, of which an estimated 21% are under age 18. Other alcohol advertisers such as Anheuser-Busch InBev (Bud Light) have previously bought standard YouTube pre-roll ad space, but no alcohol company has ever entered into such an extensive deal that will reach so many young people. (Source: Alcohol Justice, 08/24/11)

New EU regulations could force the Norwegian government to overturn its current ban on alcohol advertising.
Labour’s (Ap) long hard-fought battle to retain the ban on advertising booze is now hanging by a thread following statements by the EU. Norway will not be exempt from the new European Union TV Directive (AVMSD).
European Commission Vice-President, Neelie Kroes wrote to the government saying it has no choice but to adopt it.
Deputy Foreign Minister Erik Lahnstein said to NRK this was an example of uncommon EU “plainspeaking”.
“The EU says it is consideration for the internal market that weighs heaviest, not Norwegian public health arguments. This puts the government in a difficult situation.” … (Source: Alcohol Reports-News, 08/22/11) theforeigner.no, 08/18/11 our online-comment: The European Union seems to be an economical union only. Not a union for the people. I hope Norway finds a way to resist.

e.g. Alcohol, Drugs To Ease Anxiety Could Spur Substance-Abuse Problems
– More than half of Americans drink alcohol: report
– Zero alcohol law welcomed by SADD (New Zealand)
– New Study Highlights More Dangers Of „Alcopop“ Consumption (USA)
(Source: Alcohol Reports, 08/8/11)

A BBC Panorama alcohol report, ‚Dying for a Drink‘, this week questioned the level of industry influence over Government policy whilst exploring the impact of alcohol misuse within hospitals. Scrutinising Government alcohol policy, Panorama revealed that industry representation on the Government and Partners Alcohol Working Group had recently increased from a few up to 7 out of the 16 members. (Source: Alcohol Reports, 08/3/11)

A new study has revealed how the alcohol industry is using its Drinkwise organisation to create an impression of social responsibility while promoting measures for which there is little evidence of impact and are unlikely to hurt profits.
A research team from Deakin University’s School of Psychology examined submissions to the Australian National Preventative Health Taskforce (NPHT) to determine which organisations or individuals discussed positive relationships or work by Drinkwise. … (Source: Alcohol Reports, 07/25/11)

Wine makers „systematically“ understate the strengths of wines, according to a Guardian report. A study found that 57% of the wines analysed were stronger than on the label; average ABV content was found at 13.6% but the average labelled strength was 13.1%. The analysis also revealed that strength of wine across the world has risen by almost one per cent in recent years. (Source: Alcohol Reports, 07/17/11)

Welcome to Global Actions, your briefing on our efforts around the world as part of Global Actions on Harmful Drinking. (Source: Alcohol Reports, 07/07/11) Comment: Active social marketing by the alcohol industry.

The government is forging ahead with legislation that will crack down on alcohol advertising despite warnings of massive revenue and job losses.
According to a preliminary study by Chris Moerdyk, an independent marketing analyst, a total ban on the advertising of alcoholic beverages could cost media companies revenue of as much as R1.8-billion a year. …
About R800-million would be lost to sports sponsorships and development grants, and forfeited marketing expenditure.
Though the government does not plan to ban alcohol advertising outright, several state departments are determined to win the war on alcohol and drug abuse and have spearheaded a campaign that will enforce stringent restrictions on alcohol advertising. (Source: Google Alcohol News, 07/07/11) timeslive.co.za, 07/5/11

Online with many important articles:
* Alcohol and Cancer in the spotlight
* Alcohol and cancer – the forgotten link
* New WHO report: deaths from noncommunicable diseases on the rise, with developing world hit hardest
* Countries endorse a resolution on noncommunicable diseases at the World Health Assembly
* Is the cardio-protective action of alcohol a myth?
* Teaching responsible drinking ‘doesn’t work’ ….