www.alkoholpolitik.ch

In a new report entitled The High Cost of Cheap Alcohol, Pam Erickson from the Campaign for a Healthy Alcohol Marketplace examines the public health dangers associated with low-cost alcohol availability. The report „is designed to educate the public about the alcohol regulatory system and how it works. It focuses on one of the most powerful tools available to control alcohol problems: price. Time and again, research has shown that when prices go up, alcohol consumption and its attendant social problems go down.“ (Source: Marin Institute, 5/4/11) Comment: Very interesting history of American alcohol policies.

Attorneys general from 24 states have asked the U.S. Federal Trade Commission to do more to shield teenagers from alcohol advertising. A letter, written by Utah Attorney General Mark Shurtleff and signed by colleagues from 23 other states, proposes a three-step plan to regulate teens’ exposure to alcohol ads, the Deseret News reports. (Source: Join Together, 04/29/11)

So Friday is the big day. In a highly anticipated wedding, not only in the United Kingdom but the world, there is some controversy if pubs and drinking establishments will be allowed to stay open longer and be a bit lax on the rules in the UK. Some will and some won’t as the nation prepares for a four day Bank Holiday where drinking is expected to go up a notch.
Early responses from the 44 licensing boards north of the Border show some are refusing to get in line with plans in England and Wales to award additional drinking time to pubs on Friday, April 29 and the following weekend. … (Source: Medical News Today, 04/28/11) Comment by Active: The Boozification of the Royal wedding. About Grownups who don’t know how to party:
Today is the big day. Media frenzy is at its height and people’s expectations are on their peak when the highly anticipated Royal wedding in London, UK will take place. But as Britain prepares for the festivities, there’s not only controversy about wedding dresses, wedding date, etiquette and so on. There is also some controversy if pubs and bars should or should not be allowed to open longer and if it should be allowed to be “lax on the rules”.
“The world doesn’t need more booze, Europe doesn’t need more booze and Britain surely doesn’t need more booze”, says Andrea Lavesson, who is the President of Active – sobriety, friendship and peace, and continues: “Every time there is a big event, we hear these calls for a suspension of existing rules, so that grownups could use more alcohol. But more alcohol means more violence, more road accidents, more suffering and deaths. And all that certainly doesn’t belong to festive occasions like today.” …

South African media’s indecision to support alcohol advertising ban could be linked to the fact that media companies stand to lose huge revenues if the legislation were to come into effect, one media analyst charged this week. Shepherd Mpofu, of Wits University’s Department of Media Studies, said there is no logical reason why the media have to support a move that will have a negative consequence on them. …It was reported last week that the media have agreed to support the proposed ban, but that statement has since been denied and corrected by the South African National Editor’s Forum (SANEF), which confirmed that it will instead throw its weight behind the campaign against alcohol abuse, as it does not have a position on the proposed alcohol advertising ban.
… „The government has a right to be worried about these effects. Crime is increasing, and the spread of sexual transmissible diseases, poor work output, poor performance at school and a lot of other societal malfunctions are just some of the few effects of alcohol abuse.“
The Soul City Institute insists that an independent and vibrant media is uniquely poised to unpack and critically interrogate the role of alcohol advertising and marketing, and shape the public debate around alcohol-related harm reduction.
Mpofu said: „If the media were to play a responsible role in society, then there is every reason to support the ban on alcohol advertising. … (Source: Alcohol Reports, 04/25/11) bizcommunity.com, 04/19/11

There is growing pressure for the government to tighten up New Zealand’s alcohol laws following a report into the death of a teenager from binge drinking.
Sixteen-year-old James Webster died from acute alcohol poisoning after attending a party in Auckland’s Grey Lynn in May last year.
Coroner Gordon Matenga recommended in the report that parents and schools develop alcohol awareness programmes to improve education around the issue.
However principals and health promotion experts have said this morning that it will take more than education to tackle the problem. … (Source: Alcohol Reports, 04/25/11) tvnz.co.nz, 04/21/11 Comment: This is what has to be said to most governments in the western world.

Ample survey research has shown that alcohol portrayals in movies affect the development of alcohol consumption in youth. Hence, there is preliminary evidence that alcohol portrayals in movies also directly influence viewers’ drinking of alcohol while watching movies. One process that might account for these direct effects is imitation. The present study therefore examined whether young people imitate actors sipping alcohol on screen. … We observed sipping behaviours of 79 young adults (ages 18–25) watching a 60-min movie clip, ‘What Happens in Vegas’, in a semi-naturalistic home setting. …
The findings showed that participants were more likely to sip in accordance with the actors’ sipping than without such a cue. Further, we found that men were more likely to imitate actors’ sipping than females and that participants tended to respond to actors’ sipping at the beginning of the movie rather than at the end.
Exposure to actors sipping alcohol in a movie seems to have an immediate impact on the drinking behaviour of viewers, via the mechanism of imitation. (Source: Alcohol Reports, 04/21/11)

In February 2011 the Dutch Directorate for Media ruled that the STER (Stichting Ether Reklame), the organisation responsible for providing the commercials to public channels in the Netherlands, had violated the new Dutch Media Law. The STER received a fine of 35.000 euro for broadcasting TV alcohol commercials for Heineken and Bavaria beer before 9 p.m. in 2010. The complaints were filed by the Dutch Institute for Alcohol Policy (STAP).
Since the 1st of January 2010 a legal watershed ban on alcohol advertising came into force in The Netherlands. Between 6 a.m. and 9 p.m. alcohol commercials are not allowed to be broadcasted on radio and television. Sponsoring of programs by alcohol advertisers is still allowed. … (Source: Eurocare Newsletter March-April 2011)

The U.S Federal Trade Commission, in response to wildly proliferating alcohol advertising in both traditional and new media, is conducting another review of the effectiveness of the alcohol industry’s self-regulation. The agency is seeking comments from the public, so we need your help.
In our 2008 report titled „Why Big Alcohol Can’t Police Itself: A Review of Self-Regulation in the Distilled Spirits Industry,“ Marin Institute concluded that the industry’s voluntary guidelines fail to protect underage youth from exposure to inappropriate alcohol advertising. If you’re concerned about the effects of alcohol advertising on our youth, please submit your comments here, by Tuesday, April 26. To read Marin Institute’s comments, click here. Please submit your comments to the FTC today.

Alcohol marketing on television is banned in Sweden, but since 2003 a number of TV channels have circumvented the Swedish Alcohol Act by broadcasting from the UK. It has been possible, but whether it is legal or not is not yet clear.
That is why IOGT-NTO has sent a complaint on the fourth of March, concerning 32 companies who have broadcasted or produced alcohol advertisement targeting a Swedish audience, to the Swedish Consumer Agency and the Swedish Broadcasting Authority. The list includes among others Carlsberg Sweden, TV3 and Kanal 5.
‘It is obviously a problem that a number of companies can ignore the Swedish legislation’, says Sara Heine, handling the complaint from IOGT-NTO. (Source: EUCAM, 03/04/11)

The Royal College of Psychiatrists has praised a private member’s bill put forward in parliament today by Dr Sarah Wollaston, MP for Totnes. Dr Wollaston will put forward proposals to limit the exposure of children and young people to alcohol advertising as a Ten Minute Rule Motion. (Source: Medical News Today, 03/31/11)