www.alkoholpolitik.ch

In 2010, the UK Government’s Responsibility Deal Alcohol Network (RDAN) was set up with representatives of the alcohol industry and health organisations. Acknowledging that RDAN does not advance public health objectives, the health groups withdrew from RDAN in 2011. This editorial argues that social responsibility deals as in RDAN and the European Alcohol Health Forum will be significantly undermined unless Corporate Social Responsibility is consistent in all activities across the whole sector. … (Editorial in „Addiction“ by DR ADRIAN BONNER &
PROFESSOR SIR IAN GILMORE)
Source: Alcohol Reports, 05/15/12) onlinelibrary.wiley.com, 05/15/12

The 10 communities that will receive funding for work to tackle binge and underage drinking have been announced by Communities and Local Government. The fund was opened for bids earlier this year by Baroness Newlove, the government’s Champion for Active, Safer Communities.
The CLG press release states:

Over the next two years these innovative grassroots projects, backed by local authorities, police and retailers, are expected to deliver real results to end the fallout of problem drinking. Other communities will hopefully be inspired to follow their lead. The projects will address separate issues that are the greatest challenges in their neighbourhoods, with measures of their success that will include:

– a reduction in the number of anti-social behaviour incidents related to alcohol consumption
– fewer A&E admissions to local hospitals or fewer ambulance call outs as a result of drinking
– the consumption of alcohol by young people reducing to safe levels; and
– a reduction in purchasing of alcohol made on behalf of under 18s („proxy purchasing“).
(Source: Alcohol Policy UK, 05/16/12)

Alcohol Justice, the U.S.-based industry watchdog, released a new report today showing convenience store giant 7-Eleven cuts prices on supersized, youth-attractive alcopops so they are cheaper than non-alcoholic energy drinks. While on average, alcopops were the same price per standard alcoholic drink as beer, supersized alcopops in 16- to 24-ounce cans were cheaper per standard drink than similarly sized beer. Some supersized alcopops, such as Four Loko and Mike’s Harder Lemonade, entice youth with more alcohol for the price than even similar sized malt liquor.

“Alcopops are just too good of a deal for kids to pass up,” said Holley Shafer, research analyst at Alcohol Justice and co-author of the new report, “Alcopops Cheaper than Energy Drinks: 7-Eleven Gambles with Children’s Lives.” Alcohol Justice surveyed all 7-Eleven stores in northern California’s Marin County, an area plagued with excessive youth alcohol consumption. “The availability of cheap single-serving supersized alcopops like Four Loko at 7-Eleven stores makes them even more compelling to youth than comparable non-alcoholic energy drinks,” added Shafer, “because young people already seeking the energy drink buzz are a vulnerable market for energy drinks‘ alcoholic cousins, alcopops.”
Source: Alcohol Justice, 05/16/12)

The Scottish Health Secretary Nicola Sturgeon has announced a 50 pence per unit target minimum through the Minimum Pricing Scotland Bill.
Announcing the decision, Nicola Sturgeon said:

„Too many Scots are drinking themselves to death. The problem affects people of all walks of life. It’s no coincidence that as affordability has increased, alcohol-related hospital admissions have quadrupled, and it is shocking that half of our prisoners now say they were drunk when they committed the offence… Introducing a minimum price per unit will enable us to tackle these problems, given the clear link between affordability and consumption.“

The Scottish government were recently reported to have agreed to a „sunset clause“ in the planned legislation, under a deal to win Conservative support. Minimum pricing will be ditched after six years if it fails to have an impact, which Sturgeon deemed „a perfectly reasonable and legitimate position to take.“ …
(Source: Alcohol Policy UK, 05/14/12)
see also: bbc.co.uk,

—results from an international study.
International comparisons of social inequalities in alcohol use have not been extensively investigated. The purpose of this study was to examine the relationship of country-level characteristics and individual socio-economic status (SES) on individual alcohol consumption in 33 countries.

Data on 101 525 men and women collected by cross-sectional surveys in 33 countries of the GENACIS study were used. Individual SES was measured by highest attained educational level. Alcohol use measures included drinking status and monthly risky single occasion drinking (RSOD). The relationship between individuals’ education and drinking indicators was examined by meta-analysis. In a second step the individual level data and country data were combined and tested in multilevel models. As country level indicators we used the Purchasing Power Parity of the gross national income, the Gini coefficient and the Gender Gap Index. ….
(Source: Alcohol Reports, 05/11/12)

In this issue:

NCD Alcohol Target Dropped to Placate Drinks Industry

Corporate Social Responsibility initiatives used “to undermine alcohol control policies”

Free trade agreements “threaten public health”

Global Alcohol Policy Conference – DECLARATION

Adults in Europe consume three standard alcoholic drinks per day on average New report on alcohol in European Union
and more….
THE GLOBE No. 2, 2012

Alcohol consumption among Dutch 11 and 13-year-olds has decreased substantially in the past five years. Dutch kids are also the happiest in both Europe and North America.

This is the conclusion of a major international survey into the health and welfare of children between the age of 11 and 15, the results of which were published on Wednesday.

The survey, entitled Health Behaviour in School-Aged Children (HBSC), shows that young Dutch teenagers drink less, smoke less cannabis and tobacco and engage less often in unsafe sex than most of their peers in the 39 countries covered by the HBSC report. Just five years ago, they were still among the top ten.
(Source: Alcohol Reports, 05/10/12) Radio Netherlands, 05/02/12

Minors are often able to buy alcohol online, because many Internet alcohol sellers and shipping companies do not verify the buyer’s age, a new study suggests.

Researchers at the University of North Carolina at Chapel Hill recruited eight participants, ages 18 to 20, to try to buy wine, beer and other alcoholic beverages online. They were told to lie about their age when filling out order forms. If they were asked to verify their age by a delivery person, they were instructed to say they were not yet 21, the Los Angeles Times reports.

Participants placed orders at 100 Internet sites, and most deliveries were made by FedEx or United Parcel Service. Of those orders, 45 were successfully made and received. Just 28 orders were rejected because the person placing the order was found to be a minor. The rest of the orders did not go through because there were technical difficulties, or because no one was home at the time of attempted delivery. …
(Source: Join Together, 05/8/12)

Drinking too much alcohol can take a heavy toll, not only on a person’s health but also on his or her family relationships and work or school performance. Alcohol consumption can lead to alcohol dependence and abuse, contribute to a number of diseases and mental and behavioral disorders, and may lead to a range of injuries. In addition, drinkers and their families are subject to social harm, such as family disruption, problems at the workplace (including unemployment), criminal convictions, and financial problems. They also encounter higher health care and related costs. …
(Source: Alcohol Alert Number 83, NIAAA)

Summary:
Drink responsibly” messages function as one tool in the alcohol industry’s marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly” slogan also serves as a public relations distraction for alcohol corporations fighting evidence-based, effective policies such as increasing alcohol taxes, restricting alcohol advertising, and maintaining state control of alcohol sales. There is no evidence to show that “drink responsibly” messages are an effective strategy for reducing alcohol consumption or related harm. Much like Big Tobacco’s anti-smoking campaigns, alcohol industry facades like “drink responsibly” are counterproductive and could backfire, increasing intent to use the product instead of decreasing alcohol-related harm. …
(Source: Alcohol Justice, 05/01/12)