Alkoholpolitik und Volksgesundheit

USA: How Big Alcohol Abuses „Drink Responsibly“ to Market its Products

Donnerstag 3. Mai 2012 von htm

Drink responsibly” messages function as one tool in the alcohol industry’s marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly” slogan also serves as a public relations distraction for alcohol corporations fighting evidence-based, effective policies such as increasing alcohol taxes, restricting alcohol advertising, and maintaining state control of alcohol sales. There is no evidence to show that “drink responsibly” messages are an effective strategy for reducing alcohol consumption or related harm. Much like Big Tobacco’s anti-smoking campaigns, alcohol industry facades like “drink responsibly” are counterproductive and could backfire, increasing intent to use the product instead of decreasing alcohol-related harm. …
(Source: Alcohol Justice, 05/01/12)

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Dieser Beitrag wurde erstellt am Donnerstag 3. Mai 2012 um 16:53 und abgelegt unter Advertising, Alcohol industry, Allgemein, consumption, Global, Prevention, Publications, Research, Watchdogs. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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