www.alkoholpolitik.ch

Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller will work with the World Federation of Advertisers (WFA) and national trade associations to establish and implement common standards on social media marketing and age appropriate advertising and scheduling in each of the 27 member states (see below).

Although a voluntary agreement, the move follows pressure from the European Commission’s flagship alcohol harm reduction initiative, the European Alcohol Health Forum (EAHF) to establish a set of harmonised rules across the European Union following concern that standards were fragmented. …
(Source: Alcohol Reports, News 16/2012) marketingweek.co.uk., 04/16/12

Russia’s love for booze took another hit this week, as the government moved to ban the sale of strong alcoholic beverages on passenger trains. A new regulation that took effect last month outlawed the sale of strong alcoholic beverages at catering facilities located in public transport and commuter trains, as well as on trains plying long distance routes. Experts say the measure, which is being touted by transportation officials as part of a radical overhaul of rail travel, would deny Russians the right to drink vodka while traveling, a favorite pastime for many since the Soviet times. …
(Source: Alcohol Reports, News 16/2012) Russia Profile, 04/12/2012

The Government of Zambia has with immediate effect banned the manufacturing and sale of strong liquor sachets commonly known as tujilijili. This was announced by Minister Luo at a press briefing in Lusaka on Sunday 15 April, reports The Times of Zambia.
(Source: Alcohol Reports, 04/16/12)

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets.

This free and user-friendly tool is the first service to provide parents, health departments and other key audiences with access to customizable information on youth exposure to radio alcohol advertising.

„Despite the proliferation of things like smart phones and tablets, radio continues to be a popular source of media among youth,“ said David Jernigan, PhD, CAMY director. „This tool gives users in dozens of cities across the U.S. the ability to determine the scope to which young people in their community are exposed to alcohol marketing.“ … Use the radio tool to measure exposure.
(Source: Google alcohol news, 04/11/12) innovations-report.de, 04/11/12

Following the recent release of the Government Alcohol Strategy, here’s a selection of some of the comments and reaction.

Statements and responses

Alcohol Concern have released a short briefing responding directly to some of the specifics in the strategy, and also a press release which called for more public health spend on alcohol. It argues that alcohol remains the „Cinderella issue in competition with drugs, obesity, mental health and other issues“ and more than the current average 0.1% of PCT’s budgets must be invested in alcohol treatment and prevention. …
(Source: Alcohol Policy UK, 04/04/12)

Big Alcohol spends huge sums of money on marketing, including sponsorship of brand-related sweepstakes and contests, to increase alcohol sales and consumption. California has managed to keep some of this alcohol promotion at bay through state code that does not allow any premium, gift, or free goods in connection with the sale or distribution of any alcoholic beverages. Not surprisingly, Big Alcohol entities including the Wine Institute, Diageo, and DISCUS are trying to dismantle these protections with Senate Bill 778, introduced by Padilla (D-San Fernando Valley). You can help protect the health and safety of California residents and visitors by telling lawmakers to say NO to SB 778. Take Action Now. (Source: Alcohol Justice, 04/04/12)

A billion units of alcohol will be shed by the alcohol industry through an ambitious plan to help customers drink within guidelines, Health Secretary Andrew Lansley announced today.

The initiative, which is part of the Responsibility Deal, is being spearheaded by 34 leading companies behind brands like Echo Falls, First Cape and Heineken and will see a greater choice of lower strength alcohol products and smaller measures by 2015.

Market intelligence suggests consumers are increasingly looking for lower strength wines. In the past year, demand for lower and non-alcoholic beer has soared by 40 per cent across all retailers.

Key commitments include new and lighter products, innovating through existing brands and removing products from sale.

(Source: Alcohol Reports, 03/23/12)
Comment: Very interesting. The industry accepts that its products are responsible for hospital admissions and deaths. It admits to be able to lead the consumer to drink less dangerous products. Marketing works. Now we can wait again if the industry fulfills its promise.

Tell State Legislators to Vote NO on LB 824!

In early March, the Nebraska Supreme Court confirmed that flavored malt beverages, AKA „alcopops,“ are distilled spirits according to Nebraska law. That wise ruling allows the state to tax alcopops at the $3.75 per gallon spirits rate, which is 12 times higher than the beer tax of 31 cents per gallon.

Increasing the price of alcohol reduces the amount of access young people have to these products, and is one of the most effective policies to reduce alcohol-related harm.

Unfortunately, Nebraska senators immediately went on the defensive and advanced a bill (LB 824) to negate the court’s decision. LB 824 would re-define beer to include alcopops, keep them cheap and widely accessible to youth.

It’s time to tell the senators to place the health and safety of our youth ahead of Big Alcohol’s concerns for profits. It’s time to tell the senators to kill this bill and let the Supreme Court ruling stand. It’s time to tax alcopops as distilled spirits.

Protect Nebraska Youth From Alcopops — Tell State Legislators to Vote NO on LB 824!
(Source: Alcohol Justice, 03/23/12)

The rumours were true; the new Government Alcohol Strategy: Choice, Challenge and Responsibility confirms minimum pricing is to be brought in for England. Although the unit price is still to be set, in a press release the Prime Minister said „if it is 40p that could mean 50,000 fewer crimes each year and 9,000 fewer alcohol related deaths over the next decade.“

Al201103-coverThe strategy sets out key policies including:

a minimum unit price for alcohol;
banning the sale of multi-buy discount deals;
zero tolerance of drunken behaviour in A&E departments;
a late night levy to get pubs and clubs helping to pay for policing; and
improved powers to stop serving alcohol to drunks.

The strategy sets itself out as a plan to reduce binge-drinking in a bid to drive down crime and tackle health issues. The decision to introduce a minimum unit price means that alcohol will not be allowed to be sold below a fixed price per unit – a policy advocated by health groups and Alcohol Concern for a number of years. As the release states, it „will put an end to cheap white ciders, spirits and super-strength lagers“. It is expected to go out for consultation, with a possible introduction by 2014.

Launching the strategy, the Prime Minister said:

“When beer is cheaper than water, it’s just too easy for people to get drunk on cheap alcohol at home before they even set foot in the pub.

“[Minimum pricing] isn’t about stopping responsible drinking, adding burdens on business or some new kind of stealth tax – it’s about fast immediate action where universal change is needed.

“And let’s be clear. This will not hurt pubs. A pint is two units. If the minimum price is 40p a unit, it won’t affect the price of a pint. In fact, pubs may benefit by making the cheap alternatives in supermarkets more expensive.

“Of course, I know this won’t be universally popular. But the responsibility of being in government isn’t always about doing the popular thing. It’s about doing the right thing.

(Source: Alcohol Policy UK, 03/23/12)
our online-comment: Let’s hope the minimum price will be high enough and that the EU accepts it.
For a conservative government this is a strong signal. Other countries should follow.

See also comment by Eurocare, with which we fully agree.
See also „How significant is a minimum unit price for alcohol of 40p?“ by The Institute For Fiscal Studies.

Excessive alcohol consumption causes 79,000 deaths annually in the U.S., shortening the lives of those who die from it by approximately 30 years. Although alcohol taxation is an effective measure to reduce excessive consumption and related harm, some argue that increasing alcohol taxes places an unfair economic burden on “responsible” drinkers and socially disadvantaged people.

To examine the impact of a hypothetic tax increase based on alcohol consumption and sociodemographic characteristics of current drinkers, individually and in aggregate.

Data from the 2008 Behavioral Risk Factor Surveillance System survey were analyzed from 2010 to 2011 to determine the net financial impact of a hypothetic 25-cent-per-drink tax increase on current drinkers in the U.S. Higher-risk drinkers were defined as those whose past-30-day consumption included binge drinking, heavy drinking, drinking in excess of the U.S. Dietary Guidelines, and alcohol-impaired driving.

Of U.S. adults who consumed alcohol in the past 30 days, 50.4% (or approximately 25% of the total U.S. population) were classified as higher-risk drinkers. The tax increase would result in a 9.2% reduction in alcohol consumption, including an 11.4% reduction in heavy drinking. Compared with lower-risk drinkers, higher-risk drinkers would pay 4.7 times more in net increased annual per capita taxes, and 82.7% of the net increased annual aggregate taxes. Lower-risk drinkers would pay less than $30 in net increased taxes annually. In aggregate, groups who paid the most in net tax increases included those who were white, male, aged 21–50 years, earning ≥$50,000 per year, employed, and had a college degree.

A 25-cent-per-drink alcohol tax increase would reduce excessive drinking, and higher-risk drinkers would pay the substantial majority of the net tax increase.
(Source: Alcohol Reports, 03/19/12)