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Gasolina-CapriSun Following in the footsteps of brands like Four Loko and Blast who use colorful, youth-oriented packaging and pop-culture icons to market their products to an underage, urban demographic, newcomer Gasolina Urban Blends has upped the ante with its “Party in a Pouch“ line: Brightly colored, 200-ml aluminum pouches complete with little straws inside to suck up the vodka, tequila, and rum, plus some fruit juice.
These pouches look remarkably similar to Capri Sun. Yes, the same packaging you see at youth soccer games across the country has now been repurposed for easy-access, take-anywhere alcohol. … (Source: Marin Institute, 06/29/11)

Marin Institute, the alcohol industry watchdog, released a new study today: Questionable Health Claims by Alcohol Companies: From Protein Vodka to Weight-Loss Beer. The report analyzes Big Alcohol’s latest marketing scheme to jump on the healthy product bandwagon made popular by the food industry. But, the report concludes, when it comes to alcoholic beverages, such marketing messages are “legally tenuous, morally unsound, and potentially dangerous.”
“The wine industry has been exaggerating wine’s health benefits for years. Now Big Alcohol is taking such messages to a whole new level,” said Marin Institute’s Research and Policy Director Michele Simon, JD, MPH and coauthor of the report. “Major alcohol companies are exploiting ineffective or non-existent regulatory oversight with deceptive marketing and potentially dangerous products.” … (Source: Marin Institute, 06/29/11)

NATIONAL STUDY REVEALS:
ORIGINS OF AN EPIDEMIC, TEEN SUBSTANCE USE AMERICA’S #1 PUBLIC HEALTH PROBLEM.
90 PERCENT OF AMERICANS SUFFERING FROM ADDICTION STARTED SMOKING, DRINKING, OR USING OTHER DRUGS BEFORE AGE 18.
ALMOST HALF OF ALL AMERICAN HIGH SCHOOL STUDENTS SMOKE, DRINK, OR USE OTHER DRUGS.
Nine out of 10 Americans who meet the medical criteria for addiction started smoking, drinking, or using other drugs before age 18, according to a national study released today by The National Center on Addiction and Substance Abuse (CASA) at Columbia University.
Adolescent Substance Use: America’s #1 Public Health Problem reveals that adolescence is the critical period for the initiation of substance use and its consequences. The CASA report finds 1 in 4 Americans who began using any addictive substance before age 18 are addicted, compared to 1 in 25 Americans who started using at age 21 or older.
Adolescent Substance Use at Epidemic Levels:
The CASA report underscores the fact that addiction is a disease with adolescent origins. The underdeveloped teen brain makes it likelier that teens will take risks, including using addictive substances that interfere with brain development, impair judgment and heighten their risk of addiction. (Source: CASA press release, 06/29/11)

On October the 27th the Dutch Institute for Alcohol Policy (STAP) will host the first European network conference on reducing youth drinking by law enforcement. Law enforcement experts and professionals from all over Europe will be able to exchange knowledge and experiences during a conference specifically focussed on enforcing alcohol legislation. Although regulations, policies and responsibilities differ by country, there are similar enforcement topics that apply to all. Effective enforcement of legal age limits is one of the main themes of the conference. Because the knowledge about law enforcement in Europe has grown substantially over the last decades it is the right moment to organise the first European alcohol enforcement meeting. … (Source: stap.nl, 6/27/11)

A report from the Royal College of Psychiatrists advises people over 65 should not drink more than 1.5 units of alcohol a day – at least half the standard adult daily guidelines. The reduced amount advised for older adults is the equivalent of about half a pint of lager (5%) or a small glass of wine. See the full RCP report Our Invisible Addicts. ….(Source: Alcohol Policy UK, 06/22/11)

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Important informations on alcohol politics. Issued June 19, 2011 Content:
News From Eurocare Members – News From the EU – News From the WHO – News from across Europe – News From Around the World – Upcoming events – Questions from MEPs

After 21 years of valuable service to Eurocare, Dr. Michel Craplet from ANPAA resigned from his post as Chairman of the organization. The former vice Chairman of Eurocare, Ms. Tiziana Codenotti was elected to be the new president. The General Assembly elected as well a new Board. … (Source: Eurocare Newsletter May – June 2011)

People who own guns are twice as likely to binge drink and to drink and drive, compared with those who don’t own firearms, a new study finds.
Researchers at the University of California, Davis found that heavy alcohol use was most common among firearm owners who also engaged in behaviors such as carrying a firearm for protection against other people, and keeping a firearm at home that was both loaded and not locked away. The study included the results of a telephone survey of more than 15,000 people in eight states.
In the journal Injury Prevention, the researchers conclude that firearm ownership and specific firearm-related behaviors are associated with alcohol-related risk behaviors. … (Source: Join Together, 06/16/11)

Budapest, Hungary, June 16, 2011- The European Union is the heaviest drinking region in the world. Therefore, in Europe we suffer from the highest alcohol related problems. It is estimated that 58 million adults in the EU drink at risky levels, and 23 million are alcohol addicted. Alcohol constitutes the primary risk factor for accidents, injuries and violence. Approximately half of the deaths attributable to alcohol are from injuries.
This issue is being addressed at the 3rd European injury prevention conference, organised by EuroSafe in cooperation with the Hungarian Presidency of the European Council. Today stakeholders in the prevention of accidents and injuries from Europe and other continents meet in Budapest to exchange, debate and discuss the latest results in injury research, policies and practices. … (Source: Eurocare, Active Press Release, 06/16/11)