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USA: Are Alcohol Companies Making Illegal Health Claims?

Donnerstag 30. Juni 2011 von htm

Marin Institute, the alcohol industry watchdog, released a new study today: Questionable Health Claims by Alcohol Companies: From Protein Vodka to Weight-Loss Beer. The report analyzes Big Alcohol’s latest marketing scheme to jump on the healthy product bandwagon made popular by the food industry. But, the report concludes, when it comes to alcoholic beverages, such marketing messages are “legally tenuous, morally unsound, and potentially dangerous.”
“The wine industry has been exaggerating wine’s health benefits for years. Now Big Alcohol is taking such messages to a whole new level,” said Marin Institute’s Research and Policy Director Michele Simon, JD, MPH and coauthor of the report. “Major alcohol companies are exploiting ineffective or non-existent regulatory oversight with deceptive marketing and potentially dangerous products.” … (Source: Marin Institute, 06/29/11)

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Dieser Beitrag wurde erstellt am Donnerstag 30. Juni 2011 um 15:02 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Health, Research, Watchdogs. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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