www.alkoholpolitik.ch

The Federal Trade Commission (FTC) is requiring 14 major alcoholic beverage producers to provide information about their online marketing. The FTC will use the information for a study that will guide recommendations on how the alcohol industry should regulate itself, both online and offline.

The last time the FTC completed an alcohol marketing study was in 2008, using data from 2005, according to The Kansas City Star. That study found only 1.9 percent of alcohol marketing expenditures went toward Internet efforts.

The marketing landscape has changed dramatically since then, with a much greater emphasis on social media. For example, Bacardi has at least seven Facebook pages, with a total of 1.7 million fans, according to David Jernigan, Director of the Center on Alcohol Marketing and Youth at Johns Hopkins University’s Bloomberg School of Public Health. He notes that Captain Morgan Rum has a video game app for iPhones. Many companies connect with consumers through Twitter. …
(Source: Join Together, 05/3/12)

Today, HEIDI – an internet based wiki that presents reliable and comparable data about health in the EU – has been launched by the European Commission’s Directorate-General for Health & Consumers. Although Heidi has been set up by the Commission, the content is written by European health experts – who are responsible for their contributions and can directly upload and edit information.

HEIDI stands for Health in Europe: Information and Data Interface. It is a dynamic tool that collects, updates and shares information about health in Europe, for example on health status, health determinants, systems and policies. Keep up-to-date by bookmarking the site!

The abundance of health data and indicators in the HEIDI wiki is constantly being added to and updated. The data can be sorted per year, by country and by region, allowing at-a-glace comparisons across the years and between Member States and regions in the EU. For a selection of health topics, the tool allows for the data to be presented in a variety of graphs – line chart, bar chart, map chart and table chart.

For more information on EU health indicators:
http://ec.europa.eu/health/indicators/policy/index_en.htm

Summary:
Drink responsibly” messages function as one tool in the alcohol industry’s marketing toolbox to promote, grow loyalty to and build credibility for its brands. The “drink responsibly” slogan also serves as a public relations distraction for alcohol corporations fighting evidence-based, effective policies such as increasing alcohol taxes, restricting alcohol advertising, and maintaining state control of alcohol sales. There is no evidence to show that “drink responsibly” messages are an effective strategy for reducing alcohol consumption or related harm. Much like Big Tobacco’s anti-smoking campaigns, alcohol industry facades like “drink responsibly” are counterproductive and could backfire, increasing intent to use the product instead of decreasing alcohol-related harm. …
(Source: Alcohol Justice, 05/01/12)

In Focus
Self-regulation is not an answer
AMMIE Final Report: European alcohol industry fails in protecting young people towards alcohol marketing
News from Eurocare
Actis: Loss of income if the pubs close one hour earlier

News from the European Union Institutions

News from across Europe

News from the World Health Organization

Upcoming events

(Source: Eurocare, 05/03/12)

Around 50 Norwegian municipalities currently have places that sell alcohol to three o’clock at night. If these pubs have to close the sale of alcohol an hour earlier, the income of each club will probably be reduced by around 10 percent, according to a new report from the Norwegian National Institute of Alcohol and Drug Abuse Research (SIRUS).

– The main conclusion is that a one-hour reduction in the sales hours will reduce revenue per pint with an average of 9 to 12 percent, said SIRUS researcher Hans Olav Melberg.

– This is an average. Some restaurants and bars will experience a larger drop in sales, while others will experience a smaller effect, said Melberg.

The figures from the research are good news for all those who are working for an reduction of binge drinking and violence, says Sten Magne Berglund, Deputy Secretary General of Actis – a Norwegian Policy Network on alcohol and drugs. …
(Source: Eurocare Newsletter 4/2012)

Contemporary Swedes drink significantly more alcohol and eat more meat since the country joined the European Union in 1995, according to a new report by the Swedish Board of Agriculture (Jordbruksverket).

„With regards to alcoholic drinks and meat, the liberalisation of imports and price developments have contributed to increased consumption,“ the board explained in a statement.

One of the key points of negotiation during Sweden’s EU membership application process concerned the issue of the state-controlled alcohol retail monopoly Systembolaget.

Sweden secured the right to retain the monopoly until 2004 after which time import restrictions were eased for private individuals. The board’s report notes that the easing of import restrictions has led to an increase in consumption. The report shows that the consumption of alcoholic beverages increased by 56 percent from 1995 to 2009, primarily of high-alcohol beer and wine.
(Source: Alcohol Reports, News 18/2012) thelocal.se, 04/28/12

Background: Response rates for surveys of alcohol use are declining for all modes of administration (postal, telephone, face to-face). Low response rates may result in estimates that are biased by selective non-response. We examined non-response bias in the NZ GENACIS survey, a postal survey of a random electoral roll sample, with a response rate of 49.5% (n = 1924). Our aim was to estimate the magnitude of non-response bias in estimating the prevalence of current drinking and heavy episodic (binge) drinking.
Methods: We used the ‘‘continuum of resistance’’ model to guide the investigation. In this model the likelihood of response by sample members is related to the amount of effort required from the researchers to elicit a response. First, the demographic characteristics of respondents and non-respondents were compared. Second, respondents who returned their questionnaire before the first reminder (early), before the second reminder (intermediate) or after the second reminder (late) were compared by demographic characteristics, 12-month prevalence of drinking and prevalence of binge drinking.
Results: Demographic characteristics and prevalence of binge drinking were significantly different between late respondents and early/intermediate respondents, with the demographics of early and intermediate respondents being similar to people who refused to participate while late respondents were similar to all other non-respondents. Assuming non-respondents who did not actively refuse to participate had the same drinking patterns as late respondents, the prevalence of binge drinking amongst current drinkers was underestimated. Adjusting the prevalence of binge drinkers amongst current drinkers using population weights showed that this method of adjustment still resulted in an underestimate of the prevalence.
Conclusions: The findings suggest non-respondents who did not actively refuse to participate are likely to have similar or more extreme drinking behaviours than late respondents, and that surveys of health compromising behaviours such as alcohol use are likely to underestimate the prevalence of these behaviours.

(Source: Alcohol Reports, 04/26/12) Open source

School of Humanities and Cultural Industries, Bath Spa University, Newton Park, Bath BA2 9BN, UK

Aims: To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Methods: Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry…..
(Source: Alcohol Reports, 04/25/12) alcalc.oxfordjournals.org, 04/23/12

An exploration of alcohol research in history is available on the Alcohol Research UK blog. It is taken from a presentation by Professor Virginia Berridge given at the launch of Alcohol Research UK.

It highlights the connection between evidence and policy and practice is relatively recent – a connection which has risen with some force since the 1970s. The post explores:

– temperance investigation and how it became science
– interest in the action of alcohol on the body
– the particular impact of the First World War
– drink driving and science
– new influences coming from the US and WHO
– new directions in Britain after the Second World War
– the rise of ‘evidence’
– international networks

(Source: Alcohol Policy UK, 04/20/12)

Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution

Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials.

This conclusion is in conflict with recent statements of the alcohol industry. This industry claims that self-regulation is functioning perfect and has to be expanded. The AMMIE researchers conclude that only a total ban on alcohol advertising can prevent the harmful impact of alcohol advertising on the drinking levels of young people.

The new research is a part of the AMMIE project (Alcohol Monitoring Marketing in Europe); the project is co-financed by the European Commission and coordinated by the Dutch Institute for Alcohol Policy (STAP). The research has been implemented in Bulgaria, Denmark, Germany, Italy and the Netherlands in cooperation with the John Hopkins Bloomberg School for Public Health in the US.

The summary report of the AMMIE project ‘Commercial promotion of drinking in Europe’ will be presented Thursday the 26th of April at the European Alcohol and Health Forum of the European Commission. …
(Source: EUCAM, Press release, Wednesday 25th of April 2012)