www.alkoholpolitik.ch

Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers.

Last week, major producers from the alcohol industry together with the World Federation of Advertising presented The Responsible Marketing Pact which scales up self-regulation[1]..

As a response, Civil Society Organisations with diverse backgrounds are now reminding policy makers at European and Member State level about the need for better regulation and co-regulation, and urge the European Commission and Member States officials not to jump on easy solutions in a new EU Alcohol Strategy 2013-2020.

“It cannot be left to the producers of a harmful product to decide how, when and where it will be marketed. Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers. The content of this pact is basically the old ineffective measures of self-regulation in a new package. What we are witnessing are two powerful industries formally coming together to fight regulation- this is alarming”, says Mariann Skar, Secretary General of the European Alcohol Policy Alliance. …
Source: Eurocare.org, 04/25/12)
also: press release Active, 04/25/12)

Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller will work with the World Federation of Advertisers (WFA) and national trade associations to establish and implement common standards on social media marketing and age appropriate advertising and scheduling in each of the 27 member states (see below).

Although a voluntary agreement, the move follows pressure from the European Commission’s flagship alcohol harm reduction initiative, the European Alcohol Health Forum (EAHF) to establish a set of harmonised rules across the European Union following concern that standards were fragmented. …
(Source: Alcohol Reports, News 16/2012) marketingweek.co.uk., 04/16/12

Russia’s love for booze took another hit this week, as the government moved to ban the sale of strong alcoholic beverages on passenger trains. A new regulation that took effect last month outlawed the sale of strong alcoholic beverages at catering facilities located in public transport and commuter trains, as well as on trains plying long distance routes. Experts say the measure, which is being touted by transportation officials as part of a radical overhaul of rail travel, would deny Russians the right to drink vodka while traveling, a favorite pastime for many since the Soviet times. …
(Source: Alcohol Reports, News 16/2012) Russia Profile, 04/12/2012

The Government of Zambia has with immediate effect banned the manufacturing and sale of strong liquor sachets commonly known as tujilijili. This was announced by Minister Luo at a press briefing in Lusaka on Sunday 15 April, reports The Times of Zambia.
(Source: Alcohol Reports, 04/16/12)

The publication „Policy paper providing guidance to policy makers for developing coherent policies for licit and illicit drugs“ is online available at Groupe Pompidou (in the frame of the Council of Europe) Download (Englisch). (Source: infoset.ch, 13.04.12)

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets.

This free and user-friendly tool is the first service to provide parents, health departments and other key audiences with access to customizable information on youth exposure to radio alcohol advertising.

„Despite the proliferation of things like smart phones and tablets, radio continues to be a popular source of media among youth,“ said David Jernigan, PhD, CAMY director. „This tool gives users in dozens of cities across the U.S. the ability to determine the scope to which young people in their community are exposed to alcohol marketing.“ … Use the radio tool to measure exposure.
(Source: Google alcohol news, 04/11/12) innovations-report.de, 04/11/12

China has been concerned about the serious problem of drinking and driving road crashes, and it has made good progress by establishing strict laws, imposing serious penalties, and initiating a rigorous enforcement program since 2008. This study has assessed the magnitude and nature of the problem and reviewed the legislation, current practices, and institutional capacities for preventing drinking and driving.
Data and information were collected using existing reports and by consulting officials and experts from a number of agencies.
(Source: Alcohol Reports, 04/09/12)

Following the recent release of the Government Alcohol Strategy, here’s a selection of some of the comments and reaction.

Statements and responses

Alcohol Concern have released a short briefing responding directly to some of the specifics in the strategy, and also a press release which called for more public health spend on alcohol. It argues that alcohol remains the „Cinderella issue in competition with drugs, obesity, mental health and other issues“ and more than the current average 0.1% of PCT’s budgets must be invested in alcohol treatment and prevention. …
(Source: Alcohol Policy UK, 04/04/12)

Big Alcohol spends huge sums of money on marketing, including sponsorship of brand-related sweepstakes and contests, to increase alcohol sales and consumption. California has managed to keep some of this alcohol promotion at bay through state code that does not allow any premium, gift, or free goods in connection with the sale or distribution of any alcoholic beverages. Not surprisingly, Big Alcohol entities including the Wine Institute, Diageo, and DISCUS are trying to dismantle these protections with Senate Bill 778, introduced by Padilla (D-San Fernando Valley). You can help protect the health and safety of California residents and visitors by telling lawmakers to say NO to SB 778. Take Action Now. (Source: Alcohol Justice, 04/04/12)

This new report uses information gathered in 2011 to update key indicators on alcohol consumption, health outcomes and action to reduce harm across the European Union (EU). It gives an overview of the latest research on effective alcohol policies, and includes data from the EU, Norway and Switzerland on alcohol consumption, harm and policy approaches. The data were collected from a 2011 survey, carried out as part of a project of the European Commission and the WHO Regional Office for Europe. The report updates the evidence base for some important areas of alcohol policy, and provides policy-makers and other stakeholders in reducing the harm done to health and society by excessive drinking with useful information to guide future action.

Alcohol is one of the world’s top three priority areas in public health. Even though only half the global population drinks alcohol, it is the world’s third leading cause of ill health and premature death, after low birth weight and unsafe sex. In Europe, alcohol is the third leading risk factor for disease and death after tobacco and high blood pressure.
(Source: Alcohol Reports, 03/28/12)