www.alkoholpolitik.ch

Last month the Nebraska Supreme Court ruled that flavored malt beverages, also known as alcopops, are distilled spirits and should be classified and taxed as such, instead of the beer tax rate the state has been using. The ruling meant 12 times more alcopops tax revenue for the budget-beleaguered state, and less access to alcopops for youth, whom producers target with these products.

A ruling like that should have policymakers celebrating, wouldn’t you think? After all, their responsibility is to serve the health and welfare of the public they represent, along with keeping a balanced budget for the state. Or is it? Just one month after the ruling, state legislators effectively overturned the Nebraska Supreme Court’s decision with LB 824. Nebraska Governor Dave Heineman approved the legislation April 6. The new law keeps the status quo intact: taxing alcopops at the beer rate and keeping the products available wherever beer is sold. …

It’s no surprise to see certain legislators going out of their way to please the powerful alcohol industry lobby at the expense of the communities they are supposed to represent. However, we don’t often see a legislature deliberately override the state supreme court in order to make alcohol companies happy. Welcome to the Doghouse, Nebraska Legislature and Governor Heineman.
(Source: Alcohol Justice, 04/17/12)

Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers.

Last week, major producers from the alcohol industry together with the World Federation of Advertising presented The Responsible Marketing Pact which scales up self-regulation[1]..

As a response, Civil Society Organisations with diverse backgrounds are now reminding policy makers at European and Member State level about the need for better regulation and co-regulation, and urge the European Commission and Member States officials not to jump on easy solutions in a new EU Alcohol Strategy 2013-2020.

“It cannot be left to the producers of a harmful product to decide how, when and where it will be marketed. Policy makers must not rely on self-regulation, but rather follow up through more statutory measures to protect the consumers. The content of this pact is basically the old ineffective measures of self-regulation in a new package. What we are witnessing are two powerful industries formally coming together to fight regulation- this is alarming”, says Mariann Skar, Secretary General of the European Alcohol Policy Alliance. …
Source: Eurocare.org, 04/25/12)
also: press release Active, 04/25/12)

Conclusion new research: Introduction of a legal ban on alcohol advertising is the only real solution

Young people in Europe are regularly confronted with alcohol advertising on television. New European research shows that the functioning of the so called self-regulation of alcohol marketing does not protect young people against the exposure of alcohol commercials.

This conclusion is in conflict with recent statements of the alcohol industry. This industry claims that self-regulation is functioning perfect and has to be expanded. The AMMIE researchers conclude that only a total ban on alcohol advertising can prevent the harmful impact of alcohol advertising on the drinking levels of young people.

The new research is a part of the AMMIE project (Alcohol Monitoring Marketing in Europe); the project is co-financed by the European Commission and coordinated by the Dutch Institute for Alcohol Policy (STAP). The research has been implemented in Bulgaria, Denmark, Germany, Italy and the Netherlands in cooperation with the John Hopkins Bloomberg School for Public Health in the US.

The summary report of the AMMIE project ‘Commercial promotion of drinking in Europe’ will be presented Thursday the 26th of April at the European Alcohol and Health Forum of the European Commission. …
(Source: EUCAM, Press release, Wednesday 25th of April 2012)

Europe’s eight biggest drinks makers have agreed to introduce continent-wide rules on the marketing of alcohol.
AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller will work with the World Federation of Advertisers (WFA) and national trade associations to establish and implement common standards on social media marketing and age appropriate advertising and scheduling in each of the 27 member states (see below).

Although a voluntary agreement, the move follows pressure from the European Commission’s flagship alcohol harm reduction initiative, the European Alcohol Health Forum (EAHF) to establish a set of harmonised rules across the European Union following concern that standards were fragmented. …
(Source: Alcohol Reports, News 16/2012) marketingweek.co.uk., 04/16/12

Russia’s love for booze took another hit this week, as the government moved to ban the sale of strong alcoholic beverages on passenger trains. A new regulation that took effect last month outlawed the sale of strong alcoholic beverages at catering facilities located in public transport and commuter trains, as well as on trains plying long distance routes. Experts say the measure, which is being touted by transportation officials as part of a radical overhaul of rail travel, would deny Russians the right to drink vodka while traveling, a favorite pastime for many since the Soviet times. …
(Source: Alcohol Reports, News 16/2012) Russia Profile, 04/12/2012

The Government of Zambia has with immediate effect banned the manufacturing and sale of strong liquor sachets commonly known as tujilijili. This was announced by Minister Luo at a press briefing in Lusaka on Sunday 15 April, reports The Times of Zambia.
(Source: Alcohol Reports, 04/16/12)

The publication „Policy paper providing guidance to policy makers for developing coherent policies for licit and illicit drugs“ is online available at Groupe Pompidou (in the frame of the Council of Europe) Download (Englisch). (Source: infoset.ch, 13.04.12)

A new online tool from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health determines the extent of exposure to radio alcohol advertisements among young people ages 12 to 20 in 75 different media markets.

This free and user-friendly tool is the first service to provide parents, health departments and other key audiences with access to customizable information on youth exposure to radio alcohol advertising.

„Despite the proliferation of things like smart phones and tablets, radio continues to be a popular source of media among youth,“ said David Jernigan, PhD, CAMY director. „This tool gives users in dozens of cities across the U.S. the ability to determine the scope to which young people in their community are exposed to alcohol marketing.“ … Use the radio tool to measure exposure.
(Source: Google alcohol news, 04/11/12) innovations-report.de, 04/11/12

China has been concerned about the serious problem of drinking and driving road crashes, and it has made good progress by establishing strict laws, imposing serious penalties, and initiating a rigorous enforcement program since 2008. This study has assessed the magnitude and nature of the problem and reviewed the legislation, current practices, and institutional capacities for preventing drinking and driving.
Data and information were collected using existing reports and by consulting officials and experts from a number of agencies.
(Source: Alcohol Reports, 04/09/12)

Following the recent release of the Government Alcohol Strategy, here’s a selection of some of the comments and reaction.

Statements and responses

Alcohol Concern have released a short briefing responding directly to some of the specifics in the strategy, and also a press release which called for more public health spend on alcohol. It argues that alcohol remains the „Cinderella issue in competition with drugs, obesity, mental health and other issues“ and more than the current average 0.1% of PCT’s budgets must be invested in alcohol treatment and prevention. …
(Source: Alcohol Policy UK, 04/04/12)