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Alkoholpolitik und Volksgesundheit

NL: Fine imposed for violating Dutch watershed ban on TV alcohol advertising

Montag 18. April 2011 von htm

In February 2011 the Dutch Directorate for Media ruled that the STER (Stichting Ether Reklame), the organisation responsible for providing the commercials to public channels in the Netherlands, had violated the new Dutch Media Law. The STER received a fine of 35.000 euro for broadcasting TV alcohol commercials for Heineken and Bavaria beer before 9 p.m. in 2010. The complaints were filed by the Dutch Institute for Alcohol Policy (STAP).
Since the 1st of January 2010 a legal watershed ban on alcohol advertising came into force in The Netherlands. Between 6 a.m. and 9 p.m. alcohol commercials are not allowed to be broadcasted on radio and television. Sponsoring of programs by alcohol advertisers is still allowed. … (Source: Eurocare Newsletter March-April 2011)

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Dieser Beitrag wurde erstellt am Montag 18. April 2011 um 10:45 und abgelegt unter Advertising, Alcohol industry, Allgemein, Children, Court Case, Global, Media, Prevention, Publications, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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