www.alkoholpolitik.ch

It may have been the most important public hearing on alcopops to date, and yet two major producers of these dangerous products couldn’t be bothered to show up.
The New York Senate Standing Committee on Alcoholism and Drug Abuse held a public hearing on April 12 to discuss the need to restrict youth access to alcopops: sweet, fruit-flavored alcohol drinks, often with alcohol levels as high as 12%. Alcopops producers directly market them to underage drinkers, and cost hundreds of lives and billions of dollars of alcohol-related harm annually.
Setting an example for all states, New York State has conducted studies that revealed the startling availability of alcopops to teens. Senator Jeff Klein (D-Bronx/Westchester), chair of the Committee, recently introduced Senate Bill 4221 to address the problem by restricting the sale of flavored malt beverages to liquor stores. As part of the legislative process, the recent Committee hearing provided a forum for both for both opponents and proponents to make their case about alcopop availability on the record and before relevant lawmakers. … (Source: Marin Institute, 04/20/11)

Headline: Alcohol and Non-Communicable Diseases
Also in this issue:
Action needed to reduce health impact of harmful alcohol use
UK Government proposes deal with drinks industry to tackle alcohol harm
EU Focus on Alcohol and Cancer
Liver experts’ consensus: European citizens are drinking themselves to death
Medical Evidence ‘Shows Drinking Age Should Be 21’ …
(Source: ias.org.uk

In February 2011 the Dutch Directorate for Media ruled that the STER (Stichting Ether Reklame), the organisation responsible for providing the commercials to public channels in the Netherlands, had violated the new Dutch Media Law. The STER received a fine of 35.000 euro for broadcasting TV alcohol commercials for Heineken and Bavaria beer before 9 p.m. in 2010. The complaints were filed by the Dutch Institute for Alcohol Policy (STAP).
Since the 1st of January 2010 a legal watershed ban on alcohol advertising came into force in The Netherlands. Between 6 a.m. and 9 p.m. alcohol commercials are not allowed to be broadcasted on radio and television. Sponsoring of programs by alcohol advertisers is still allowed. … (Source: Eurocare Newsletter March-April 2011)

With: News from Eurocare, News From the EU, News From the WHO, New Research and Publications, Alcohol Industry News,
Upcoming Events and Questions from MEPs. (Source: Eurocare, 04/17/11)

Political and economic transition is often blamed for Russia’s 40% surge in deaths between 1990 and 1994 (the Russian Mortality Crisis”). Highlighting that increases in mortality occurred primarily among alcohol-related causes and among working-age men (the heaviest drinkers), this paper investigates a different explanation: the demise of the 1985-1988 Gorbachev Anti-Alcohol Campaign. We use archival sources to build a new oblast-year data set spanning 1970-2000 and find that: (1) The campaign was associated with substantially fewer campaign year deaths,
(2) Oblasts with larger reductions in alcohol consumption and mortality during the campaign experienced larger transition era increases, and (3) Other former Soviet states and Eastern European countries exhibit similar mortality patterns commensurate with their campaign exposure. The campaign’s end explains between 32% and 49% of the mortality crisis, suggesting that Russia’s transition to capitalism and democracy was not as lethal as commonly suggested. … (Source: Alcohol Reports, 15.4.11) iis-db.stanford.edu, March 2011) Comment: Amazing how clever Gorbachev and his staff reduced total consumption. Our governments could learn a lot.

In the framework of the PROTECT project, a meeting with all stakeholders involved in alcohol labelling policy was organized by the CRIOC and Eurocare on the 17th of March 2011 in the European Parliament in Brussels. The European institutions (European Commission – EC – and Parliament – EP), the beverage industry, consumer organisations, NGOs, media, youth organizations as well as the public were invited to exchange around measurable best practices on alcohol labelling.
The seminar was hosted by Alyn Smith (The Green /EFA Alliance in the EP), who said in his introductory speech that “even though the EU does not have direct competence in health matters, all members states could greatly benefit from such meetings, in order to exchange ideas and best practices”. He was in this sense “delighted to see representatives from all stakeholders, especially from the industry” since he does not believe in “digging trenches” but rather in “open and genuine debates”. The complete program, all the presentations as well as video recordings of the different speakers can be found here.(pdf) (Source: Alcohol Reports, 04/13/11)

Read Full Report (PDF)

An order allows licensed premises in England and Wales to stay open between 11pm on Friday 29 April and 1am on Saturday 30 April, and between 11pm on Saturday 30 April and 1am on Sunday 1 May. More here. (Source: Alcohol Policy UK, 04/12/11)

The U.S Federal Trade Commission, in response to wildly proliferating alcohol advertising in both traditional and new media, is conducting another review of the effectiveness of the alcohol industry’s self-regulation. The agency is seeking comments from the public, so we need your help.
In our 2008 report titled „Why Big Alcohol Can’t Police Itself: A Review of Self-Regulation in the Distilled Spirits Industry,“ Marin Institute concluded that the industry’s voluntary guidelines fail to protect underage youth from exposure to inappropriate alcohol advertising. If you’re concerned about the effects of alcohol advertising on our youth, please submit your comments here, by Tuesday, April 26. To read Marin Institute’s comments, click here. Please submit your comments to the FTC today.

Copenhagen’s bars willingly sold alcohol to 15-year old Swedes.
The work of young members of UNF, The Swedish Youth Temperance Association, reveals the actual strength of actions by the alcohol industry in the European Alcohol and Health Forum. Young UNF members from Sweden’s border regions to Denmark went to Copenhagen to conduct mystery shopping and the results give a clear signal: of in total 7 tested bars and pubs, Swedish minors were without problems able to buy alcohol 11 times. 4 out of these 7 places are part of a project of City of Copenhagen and the alcohol industry.
The City of Copenhagen runs a project, called “tryg den af” (engl.: “Have fun. Be safe”) together with the alcohol industry for responsible selling and serving. It is about certified bars and pubs that take responsibility for not selling alcohol to youth under the age of 18. How responsible selling and serving really is in Copenhagen was now revealed by UNF members. (Source: Press release activeeurope.org, 04/08/11)

Minnesota lawmakers are coping with their three-year hangover: Whether to allow beer and alcohol sales at the University of Minnesota’s on-campus football stadium.
The latest bill leaves the matter entirely up to the school’s Board of Regents after previous legislative efforts to fashion a compromise left the stadium dry. The Senate Commerce and Consumer Protection Committee advanced the bill Wednesday, but it has a ways to go. … (Source: Google Alcohol News, 04/07/11) kstp.com, 04/06/11