www.alkoholpolitik.ch

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Monitoring Alcohol Marketing in Africa – MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments decide on what measures to take regarding alcohol advertising. In order to inform such decisions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential. …
Among the recommendations of the report is for governments to recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce alcohol-related harm, and that selfregulation is an ineffective mechanism to reduce alcohol related harm, effective legislation is necessary to strictly regulate alcohol marketing activities. (Source: Alcohol Reports, 06/20/11) WHO-Report, 06/20/11

Important informations on alcohol politics. Issued June 19, 2011 Content:
News From Eurocare Members – News From the EU – News From the WHO – News from across Europe – News From Around the World – Upcoming events – Questions from MEPs

In 2008 the Lithuanian Parliament accepted an amendment to the Alcohol Control Law that would install a comprehensive ban on alcohol advertising in the year 2012. Now with only 6 months left the pressure to withdraw the ban is steadily rising. The alcohol industry has stepped up its lobbying activities and politicians are backing out.
The Lithuanian National Tobacco and Alcohol Control Coalition reports that Sven Langeneckert, Vice President of the Carlsberg Group traveled to Lithuania to convince the prime minister why the total ban must be stopped. Lietuvos Rytas, a Lithuanian newspaper
even quoted the Carlsberg Vice President as saying that the company would leave the country if the ban would come into force. Such a withdrawal could possibly have a severe impact on the Lithuanian economy as Carlsberg owns the countries’ leading brewery
Svyturys-Utenos Alus. The quote was later denied by Carlsberg, stating that ‘Mr Langeneckert’s words were misinterpreted’, and that the group would not withdraw from Lithuania’. (Source: Eucam, 06/17/11) Comment: In other countries the parliament not even dares to accept such a law.

Drinks giant Diageo is to fund alcohol training for 10,000 midwives as part of the Government’s controversial Responsibility Deal. The training programme will be run by the National Organisation for Foetal Alcohol Syndrome UK (Nofas-UK) to encourage midwives to highlight the risks of drinking during pregnancy.
But the news made the headlines amidst criticism that the alcohol industry be funding such initiatives, with reports from the BBC, Guardian, Independent and The Daily Mail.
Don Shenker, Chief Executive of Alcohol Concern, said: „It is deeply worrying that alcohol education is being paid for by the drinks industry, as it is then unaccountable and not necessarily based on evidence or public health guidance.“ Professor Ian Gilmore said, „To really make a difference, education and information must be backed-up by tougher action on the price, availability and marketing of alcohol.“ (Source: Alcohol Policy UK, 06/13/11)

A consultation on minimum pricing and other options for Northern Ireland is currently open.
Northern Ireland’s Department of Health, Social Services and Public Safety are seeking views on setting a minimum price per unit of alcohol. A press release and BBC report announced the move earlier this year.
The survey „forms part of the stakeholder consultation process on minimum pricing of alcohol in Northern Ireland and provides an opportunity for comment on plans to crack down on the availability of cheap alcohol.“ It also includes questions on:
* banning ‚below-cost‘ selling of alcohol
* banning sale of alcohol below level of Duty and VAT
* increasing taxation to address the harms of problem drinking
* considerations in relation to introducing a social responsibility levy
Views are sought from everyone. The submission period closes on 26 June 2011. (Source: Alcohol Policy UK, 06/09/11)

A sluggish economy has not stopped alcohol sales, according to industry analysts who say alcoholic beverage sales grew by nearly 10 percent from May 2010 to May 2011.
During that period, the unemployment rate was more than 9 percent, CNNMoney reports. Esther Kwon, an alcohol industry analyst for Standard & Poor’s, said that in a recession, people continue to drink, although they tend to drink more at home instead of in a bar. … (Source: Join Together, 06/09/11)

A bill under consideration by the California Senate would ban retailers from selling alcohol through self-service checkouts. The bill has already been approved by the state Assembly.
The bill aims to make it more difficult for minors or already-intoxicated customers to purchase alcohol. Supporters say it would also reduce theft. Similar bills have been considered twice before by the California Legislature, the Oakland Tribune reports. In 2009, a similar bill was approved by the Legislature but vetoed by Governor Arnold Schwarzenegger.
The bill is supported by United Food and Commercial Workers Union, Mothers Against Drunk Driving, several police organizations and anti-drug and anti-alcohol groups, the article notes. … (Source: Join Together, 06/08/11)

A regulation partly overruled by the Council of State would have helped prevent the recent deaths of several Russian tour guides from consuming unlicensed alcohol, the president of Turkey’s alcohol regulatory agency has said.
The decision of the Council of State was only an interim judgment and did not reflect the final verdict, said the Tobacco and Alcohol Market Regulatory Agency, or TAPDK, chief.
“We deeply care about the arrangements in our regulation to prevent [such] deaths,” said TAPDK President Mehmet Küçük. He added that the recent deaths resulting from the consumption of unlicensed alcohol had demonstrated the importance of alcohol being sold by licensed vendors in predetermined locations. … (Source: Alcohol Reports, 06/07/11) hurriyetdailynews.com, 06/06/11

Mumbai has voted to raise the age limit for buying spirits from 21 to 25 and beer 18 to 21, sparking concern from the drinks industry and fury among young people.
Politicians agreed to change the minimum age as part of moves to discourage under-age consumption and problem drinking.
The measures – which include fines for illegal drinking, a ban on serving alcohol at public functions and ceremonies and more „dry days“ when the sale of alcohol is banned – will apply in Mumbai and across the state of Maharashtra.
But Indian spirit-makers and the hotel and restaurant industry reacted strongly against the decision, saying it would adversely affect business.
„Thirty per cent of white spirits is consumed by people under 25,“ said Deepak Roy, vice-chairman and chief executive of Allied Blenders and Distillers (ABD), which makes the Indian whisky Officer’s Choice. (Source: Alcohol Reports, 06/07/11) telegraph.co.uk, 06/02/11