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Marin Institute, the alcohol industry watchdog, released a new study today: Questionable Health Claims by Alcohol Companies: From Protein Vodka to Weight-Loss Beer. The report analyzes Big Alcohol’s latest marketing scheme to jump on the healthy product bandwagon made popular by the food industry. But, the report concludes, when it comes to alcoholic beverages, such marketing messages are “legally tenuous, morally unsound, and potentially dangerous.”
“The wine industry has been exaggerating wine’s health benefits for years. Now Big Alcohol is taking such messages to a whole new level,” said Marin Institute’s Research and Policy Director Michele Simon, JD, MPH and coauthor of the report. “Major alcohol companies are exploiting ineffective or non-existent regulatory oversight with deceptive marketing and potentially dangerous products.” … (Source: Marin Institute, 06/29/11)

– reports the Telegraph. A survey found 47 per cent of alcopops had been on offer in the past year, compared to only 20 per cent of red wines and 10 per cent of after-dinner tipples such as port. The Health Secretary recently called on supermarkets to take further action on front of store sales as part of the controversial Responsibilty Deal. (Source: Alcohol Policy UK, 06/29/11) telegraph.co.uk, 06/05/11

Key points of the fact sheet are:
* Effective alcohol marketing regulations are an essential control measure in a comprehensive alcohol policy that aims to decrease alcohol-related harm and to protect young people.
* Effective alcohol marketing regulations are recommended to restrict the volume of alcohol marketing practices to protect harmful exposure to alcohol advertising among young people.
* When alcohol marketing practices are allowed, also content restrictions are recommended to allow alcohol advertisements that contain solely product information.
* Volume and content restrictions are only effective when a strong regulatory system supports the enforcement of the regulation.
* Alcohol marketing regulations in France and Norway can be seen as best practices in Europe: here strong volume or content restrictions go together with a strong supportive regulation system.
* Legislation is significantly more effective than self-regulation systems in ensuring the combination between strong restrictions and an effective supporting system.
De Bruijn and Van den Broeck (2011) have developed a framework to evaluate the effectiveness of existing alcohol marketing regulations and have used this to analyse which European countries have the best and worst regulations. (Source: Alcohol Reports, 06/20/11) eucam.info, 06/17/11

Monitoring Alcohol Marketing in Africa – MAMPA Project is a new report released by the Africa Regional Office of the World Health Organization (WHO). The study on alcohol marketing was commissioned by the WHO Regional Office for Africa in 2010. The background was an intention to support governments decide on what measures to take regarding alcohol advertising. In order to inform such decisions insight into the impact of advertising, specifically in terms of volume, frequency, and content of alcohol advertising and promotion is essential. …
Among the recommendations of the report is for governments to recognize that a comprehensive ban on advertising, promotion and sponsorship would reduce alcohol-related harm, and that selfregulation is an ineffective mechanism to reduce alcohol related harm, effective legislation is necessary to strictly regulate alcohol marketing activities. (Source: Alcohol Reports, 06/20/11) WHO-Report, 06/20/11

Important informations on alcohol politics. Issued June 19, 2011 Content:
News From Eurocare Members – News From the EU – News From the WHO – News from across Europe – News From Around the World – Upcoming events – Questions from MEPs

In 2008 the Lithuanian Parliament accepted an amendment to the Alcohol Control Law that would install a comprehensive ban on alcohol advertising in the year 2012. Now with only 6 months left the pressure to withdraw the ban is steadily rising. The alcohol industry has stepped up its lobbying activities and politicians are backing out.
The Lithuanian National Tobacco and Alcohol Control Coalition reports that Sven Langeneckert, Vice President of the Carlsberg Group traveled to Lithuania to convince the prime minister why the total ban must be stopped. Lietuvos Rytas, a Lithuanian newspaper
even quoted the Carlsberg Vice President as saying that the company would leave the country if the ban would come into force. Such a withdrawal could possibly have a severe impact on the Lithuanian economy as Carlsberg owns the countries’ leading brewery
Svyturys-Utenos Alus. The quote was later denied by Carlsberg, stating that ‘Mr Langeneckert’s words were misinterpreted’, and that the group would not withdraw from Lithuania’. (Source: Eucam, 06/17/11) Comment: In other countries the parliament not even dares to accept such a law.

Drinks giant Diageo is to fund alcohol training for 10,000 midwives as part of the Government’s controversial Responsibility Deal. The training programme will be run by the National Organisation for Foetal Alcohol Syndrome UK (Nofas-UK) to encourage midwives to highlight the risks of drinking during pregnancy.
But the news made the headlines amidst criticism that the alcohol industry be funding such initiatives, with reports from the BBC, Guardian, Independent and The Daily Mail.
Don Shenker, Chief Executive of Alcohol Concern, said: „It is deeply worrying that alcohol education is being paid for by the drinks industry, as it is then unaccountable and not necessarily based on evidence or public health guidance.“ Professor Ian Gilmore said, „To really make a difference, education and information must be backed-up by tougher action on the price, availability and marketing of alcohol.“ (Source: Alcohol Policy UK, 06/13/11)

The Coalition to Ban Alcohol Ads from Public Property organized a lively grassroots rally in Los Angeles City Hall Plaza this morning to send a message to the L.A. Board of Public Works that promoting alcohol on city-owned bus benches was a really bad idea. The Board heard the concerns and agreed by asking for a full ban on all alcohol ads in the new contract. The contractor, Martin Outdoor Media, LLC quickly agreed. There will be no alcohol ads on 6,000 L.A. city-owned bus benches. This will reduce youth exposure to messages that are feeding an epidemic of underage alcohol consumption and harm. … (Source: Alcohol Reports, 06/13/11) prnewswire.com, 06/10/11

More than two dozen West Virginia youth from Cabell, Greenbrier and Kanawha counties will star in new public service announcements (PSAs)
designed to raise awareness of and prevent underage drinking. Earlier this year, the teams of youth from Cabell County’s Substance Abuse
Prevention Coalition, the Marshall University Ad Club, Greenbrier East High School and the South Charleston Housing Authority submitted draft scripts for this year’s 2011 PSA Challenge. This month, the youth will fine-tune their scripts and work with the Tri-State CW and WV Radio Corporation to produce the television and radio spots. … (Source: Alcohol Reports, 06/13/11) prevnet.org, 06/13/11 Comment: This could be an idea for other regions too.

Minister of the Interior Ögmundur Jónasson submitted a bill in parliament yesterday evening on amendments to the law on alcohol with the purpose of making the ban on advertising alcoholic beverages clearer and more efficient.
It is suggested that the supervision of the ban be moved from the police to the Consumer Agency and that administrative fines can be issued in the case of violations.
As reported on Rás 2 yesterday, the bill includes a ban on advertising light alcoholic beer if the bottles or cans are so similar to regular beer that they can easily be confused. … (Source: Alcohol Reports, 06/08/11) icelandreview.com, 06/01/11