Alkoholpolitik und Volksgesundheit

Social Media and the Alcohol Industry

Donnerstag 22. September 2011 von htm

Facebook deal with Diageo fuels under-age drinking fears
A multimillion-dollar deal agreed between Facebook and drinks company Diageo will fuel the under-age drinking epidemic by exposing increasing numbers of young people to alcohol marketing, health experts are warning.
Advertising to the predominantly young people who use Facebook has been hugely profitable for Diageo, which makes the drink of choice for most teenagers who can obtain it – Smirnoff vodka.
Announcing the deal, Diageo said Smirnoff had become „the number one beverage alcohol brand on Facebook worldwide“. Its brands in the US had enjoyed a 20% increase in sales „as a result of Facebook activity“. The deal will, said Diageo, „drive unprecedented levels of integration and joint business planning, and experimentation between the two companies“. (Source: Alcohol Reports, 09/21/11)
see also: Heineken, Google, and a Hundred Million Minors, 08/24/2011

Social media guidelines drafted for alcohol brands
Alcoholic drinks brands looking to market their products through social media could will now have to follow a set of principles created by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the US (DISCUS).
The guidelines will come into effect in the US and Europe on September 30th and concern any alcohol brand wanting to use blogs, social networking sites, mobile apps and user-generated content. … (Source: Alcohol Reports, 09/21/11) Comment: This is self-regulation by the industry and as usually will not be much effective.

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Dieser Beitrag wurde erstellt am Donnerstag 22. September 2011 um 10:37 und abgelegt unter Advertising, Alcohol industry, Alcopops, Allgemein, Availability, Global, Legal Drinking Age, Media, societal effects, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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