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Heineken, Google, and a Hundred Million Minors

Mittwoch 24. August 2011 von htm

Heineken, the world’s third-largest brewing company, has signed a landmark partnership with Google aimed at taking over our computer screens – and marketing to our children. The advertising deal is estimated to reach at least 103 million minors under the age of 18 per month, plus several million more underage youth between the ages of 18 and 20 worldwide. Heineken ads will be concentrated on Google’s YouTube and will involve homepage takeovers and pre-roll ad slots. YouTube receives about 490 million visitors per month, of which an estimated 21% are under age 18. Other alcohol advertisers such as Anheuser-Busch InBev (Bud Light) have previously bought standard YouTube pre-roll ad space, but no alcohol company has ever entered into such an extensive deal that will reach so many young people. (Source: Alcohol Justice, 08/24/11)

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Dieser Beitrag wurde erstellt am Mittwoch 24. August 2011 um 18:02 und abgelegt unter Advertising, Alerts, Allgemein, Children, consumption, Global, Media, societal effects, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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