Alkoholpolitik und Volksgesundheit

Newsletter December 2009 – e –

Donnerstag 31. Dezember 2009 von htm

www.alkoholpolitik.ch Newsletter December 2009 (issued 12/31/09)

Dear English speaking reader, dear friends,

I am glad to send you examples of the new entries on my website. See the website for more entries.
After modernising the website we had to alter the look of this newsletter too. We have split the articles in two separate language newsletters, German and English. With a mouseclick on the titles you come to the original article where you find also the links to the source. We hope to meet your requirements. It is now much shorter and better to read. Anyhow we are willing to improve it when you give us a feedback with proposals. Please check, if you have included our address in your list of accepted addresses that your SPAM-filter doesn’t exclude our newsletter.
1st anniversary of the new website-layout
1972 articles in 91 categories and with 5267 main expressions (tags) since the beginning of the year.
If you shouldn’t like to receive this newsletter anymore or wish to order a copy for someone else, please just send a short e-mail to: htmeyer(at)alkoholpolitik.ch
Kind regards Yours Hermann T. Meyer

Introduction for mailed Newsletter:

Dear reader, dear friends,

At the end of a year it is perhaps worthwhile to remember some of the most important developments that happened in 2009 in the field of alcohol problems. Global and European we can mention as progress the preparations of an alcohol strategy by the WHO and the EU. They have still potential for improvements and are not yet decided. Than we have to point out, that governments are free to implement the proposed measures, and especially when it comes to the big alcohol producing countries we have to remain sceptical.

Big Alcohol has improved its strength by buying or fusion and expanded to Russia, China and Africa. When researchers have said with several studies that alcohol ads are effective, especially with youth, the alcohol industry is investing more and more for marketing in the web where monitoring is difficult. In Switzerland for the first time ads for wine and beer will be introduced on Swiss TV by the 1st February 2010, without any compensation in the health sector. In addition the legislation on alcohol will be weakened within the coming total revision of the alcohol law and the national alcohol monopoly. A planned law on prevention hides some problems which are not yet fully transparent.

Still many governments resist implementing effectful control measures. Even now, when they have to handle huge budget deficits and a heavy alcohol tax would be very beneficial. In the USA some of the federal states took the opportunity just to rise the tax a little bit without improving the health situation. But regional and local authorities are more and more eager to develop an alcohol policy of their own. They suffer directly from the harm resulting from the alcoholfriendly society and its product, the acute youth alcoholism. Although there were scruples for lack of legal basis at many places pragmatic solutions were found. Unfortunately there are often only awareness campaigns which improve the knowledge but not the behavior. In many cases they offer a full package of helping measures for drinking youth and their parents. The hospitals issue permanently higher figures of hospitalized people because of alcoholmisuse, but politically active have been so far only the organisations of the British medical staff.

In Europe the lobbies of the wine- and the beer industry compete with each other for having the more healthy product. They use studies and universities but we always have to ask what interests are standing behind. They are even contradictory but it doesn’t matter, they can be sure, most of the press will print it with pleasure, without mentioning at the same time the adverse harmful effects of alcohol and the many contradictory studies. They do not investigate nor use their common sense. It is obvious that the press today is in a difficult situation. That’s why they don’t like very much to expose themselves. But to serve the truth and the reader could be profitable in the long run.

We are a little bit optimistic and wish you all the best in the new year and much success in your efforts to release and help the active and passive drinkers.

Best regards
Yours passive-drinker
Hermann T. Meyer


Oral Question to the EU-Commission on alcohol advertising 17. Dezember 2009
Please note that the question below will be answered at the next plenary session.
Last spring, a report was presented by the Science Group at the request of the Alcohol and Health Forum entitled ‘The impact of marketing communication on the volume and patterns of consumption of alcoholic beverages, especially by young people’.
The report reveals that twelve of thirteen studies examined show that alcohol advertising affects the point at which young people start drinking alcohol and persuades those who already drink to increase their consumption. …
In the light of the above, would the Commission consider banning alcohol advertising, in the same way as tobacco advertising, on health grounds? (Source: Eurocare Newsletter October/November 09) (European Parliament, Anna Hedh, 11/26/09)

Drinks industry supplanting government role in alcohol policies in sub-Saharan Africa 15. Dezember 2009
Article published today in Addiction: “Alcohol policies out of context: Drinks industry supplanting government role in alcohol policies in Sub-Saharan Africa”.
A recent comparison of proposed national alcohol policies in Lesotho, Malawi, Uganda, and Botswana shows that the drinks industry has assumed a significant and detrimental role in designing national alcohol policies in Sub-Saharan Africa. The policy drafts point to the alcohol industry’s preferred version of a national alcohol policy, which includes letting the industry regulate its own marketing activities. …
(Source: Addiction, 12/14/09) // (Source: Medical News Today, 12/15/09)

Legal Blood-Alcohol Limit to be Lowered in Quebec 15. Dezember 2009
Quebec will be joining the rest of Canada by lowering its legal blood-alcohol level for motorists from 0.08 percent to 0.05 percent. The decision is in line with the Quebec Road Safety Task Force’s recent recommendations. The move also came on the heels of the death of seven people in car accidents over one weekend in Quebec. (Source: Join Together, 12/14/09)

WHO: Strategies to reduce the harmful use of alcohol 8. Dezember 2009
The document consists of three parts: The report by the secretariat, including a draft resolution for consideration by the WHO Executive Board; Annex 1 – the draft strategy itself; and Annex 2 – a two page summary of the evidence for the effectiveness and cost-effectiveness of interventions. In addition there is also a Bibliography on evidence on harmful use of alcohol published as a separate document on the WHO-web page: Follow the process for implementing the WHA 61.4 resolution and preparing a draft global strategy to reduce harmful use of alcohol Comment: One of the most important papers on alcohol politics.

EU-Council: Keep alcohol high on the agenda 3. Dezember 2009
Council invites Member States and Commission to keep alcohol high on the agenda. The Council of the EU adopted today its Conclusions on Alcohol and Health. Today’s Council conclusions on Alcohol and Health
The Council reiterates that harmful and hazardous alcohol consumption is the third most significant risk factor for ill health in the EU and that many Community policies have a potential positive or negative impact on health and well-being.
… (Source: Eurocare Newsletter 12/1/09member st) Comment: At least the EU-Council sees clearly.


Young British Tourist died in the Swiss Alps 31. Dezember 2009
In Wengen, the famous Swiss resort with the Lauberhorn-Descent a young British tourist was missed several days after he had left a bar at 02 a.m. A rescue team found him dead 100 meter under a rocky sightseeing point. Today it was officially that he had 2 permille of alcohol in his blood. …But the parents should go to court as in the Bernese law on restaurants and bars (Gastgewerbegesetz Art. 29, 1c) it is forbidden to give or sell alcoholic beverages to drunk persons. And for sure Myles Robinson was drunk already, before he had 2 permille. (Source: Tages-Anzeiger, 12/31/09) http://www.alkoholpolitik.ch/2009/12/31/drunk-young-british-tourist-died-in-the-swiss-alps/8353/

EU: Call for applications “Health – 2010″ 23. Dezember 2009
Second programme of Community action in the field of health (2008-2013)
The deadline for submissions of the proposals under each call is 12 March 2010.
All the information, including the Commission Decision 2009/964/EU of 18 December 2009 on the adoption of the work plan for 2010 for the implementation of the second programme of Community action in the field of health (2008-2013), and on the selection, award and other criteria for financial contributions to the actions of this programme, are available on the website of the Executive Agency for Health and Consumers at the following address: http://ec.europa.eu/eahcEN

New Website EU Alcohol Policies (Public Health) 23. Dezember 2009
The European Union has reorganized its website. You find alcohol policies here

Global Corporations Behind California Wine 22. Dezember 2009
Marin Institute unveiled a new report from the steps of the Wine Institute in San Francisco titled, “The Myth of the Family Winery: Global Corporations Behind California Wine.” Marin Institute symbolically renamed the trade association the ‘Big Alcohol Institute,’ pointing out that it is a tool of Big Alcohol that perpetuates the image of California wineries as small, local, and family-owned. In fact, 7 California wine corporations own 82 percent of the wine sold in the U.S., and 6 of them are global conglomerates who, together with the Wine Institute, work to defeat critical public health policies such as AB 1019. (Source: Marin Institute, December 2009)

Bud Campaign a Designated Dud 22. Dezember 2009
An attractive female beams her message across the opening page: “Wanna go home with me tonight?” No surprise here: Budweiser is using sex to sell its latest public relations campaign, the “Budweiser Designated Driver.” Anheuser-Busch InBev (the global giant owner of Budweiser) has taken the old adage “sex sells” to heart, featuring beautiful people who drink too much, and do so often, as they tell us over and over in the campaign’s ad. (Source: Marin Institute, 12/15/09)

What does alcohol do to your region… 19. Dezember 2009
… and what can you do about it? Regional responses to preventing alcohol-related harm.
Alcohol has been estimated to cost Europe 125 billion € per year in total tangible costs. That is the figure that emerges if we calculate the burden on our health and social services, on our police and judicial systems, in lost working hours, in accidents and damage to property. Many of our regions are facing the frightening reality of our young people drinking very large amounts of alcohol at a very early age. It is our role as regional politicians to fully appreciate the harm that alcohol can have on our citizens, …
We invite you to join us in Barcelona on 11-12 May 2010 for this AER conference, kindly hosted by the Department of Health of the Government of Catalunya (E), aiming to learn about the negative impact of alcohol and about the policies and actions you can take to prevent. (Quelle: Google Alkohol Alert, 19.12.09) aer.eu, 19.12.09

Rape Educators Focus on Bar Staff in New Zealand 18. Dezember 2009
“Rape educators want to train New Zealand’s bar staff to intervene when they see ‘predatory males’ plying women with drinks during the Rugby World Cup. Rape Prevention Education (formerly Rape Crisis) has teamed up with the police, Accident Compensation Corporation and the hospitality industry to train 130 bar staff in Auckland and Wellington in a pilot programme this year. Director Kim McGregor said she hoped the other agencies would help to extend the programme nationally in the lead-up to the World Cup, which kicks off in September 2011. … (Source: Harvard World Health News, 12/17/09) The New Zealand Herald, 12/12/09

UK: Repair Nation’s Turbulent Relationship With Alcohol 18. Dezember 2009
The Royal College of Nursing today (17th December) welcomed the launch of new guidance for parents, children and young people on alcohol consumption, published by the Chief Medical Officer. Dr Peter Carter, Chief Executive & General Secretary of the RCN, said: “Both in A&E departments and in classrooms nurses see the devastating effects alcohol is having on young people everyday – it is damaging not just their health but also their education, development and general wellbeing. (Source: Medical News Today, 12/17/09) // guardian.co.uk, 12/17/09

Marin Institute: the Free The BowlTM contest – Donations 17. Dezember 2009
Marin Institute created the Free The BowlTM contest last year to raise awareness around SPORTS and ADVERTISING by Big Alcohol companies. Anheuser-Busch InBev spends over $14 million a year creating the hottest beer ads to launch on Super Bowl Sunday. This event boasts over 100 million television viewers and is a CASH COW for the alcohol industry. The PROBLEM with SPORTS and BIG ALCOHOL ADS is that our children love watching professional sports as much as parents do! On Super Bowl Sunday, 20 million youth under the age of 21 will be sitting with their families watching these pervasive and excessive ads. … (Source: Marin Institute, 12/16/09)

Drinkers Can Track BAC with New iPhone App 11. Dezember 2009
A new iPhone application helps users keep track of their blood-alcohol content (BAC) and sends warning messages if data indicates the user is “buzzed” or legally intoxicated. The Denver Post reported Dec. 2 that the free R-U-Buzzed? application developed by the Colorado Department of Transportation (CDOT) calculates BAC based on information about the user’s weight, sex, type and amount of alcohol consumed, and number of hours spent drinking. If the application determines that the user’s BAC is over the legal limit of .08 percent, an anti drunk-driving warning flashes: “Don’t even think about it.” (Source: Join Together, 12/10/09) See also our entry on 12/9/09 from the U.K.

Have a drink and share the sacrifice 10. Dezember 2009
Rep. David Obey (D-Wis.) and several of his colleagues want wealthier Americans to “share the sacrifice” and contribute higher taxes to support the expansion of America’s war effort in Afghanistan.
There’s another way, a better way, for Congress to engage the American people in funding the war — and, as a bonus, reducing healthcare costs. What patriot would oppose higher taxes on alcoholic beverages and a new tax on sugary beverages to support our troops? We could even test the patriotism of the large foreign corporations that sell almost all of the beer 12/08/09 07:36 PM ET THE HILL, WASHINGTON Online-comment: Good idea! It is a fact that higher prices reduce alcohol consumption and alcohol related harm which costs our society many billions

Report Alcohol Overdoses Without Fear, Texas Tells Kids 9. Dezember 2009
Texas youth can report alcohol overdoses or other problems without fear of being charged with underage drinking under a new policy announced by the Texas Alcoholic Beverage Commission (TABC). (Source: Join Together, 12/9/09)

5th Plenary meeting, BRUSSELS, 12 November 2009

Phone App Allows Drinkers to Track Consumption (UK) 9. Dezember 2009
The U.K. health ministry has released a software application for iPhone and Windows phones intended to empower users to keep better track of their drinking, the BBC reported Dec. 1. The free Drinks Tracker app generates graphs based on individual alcohol consumption and advises users when they should cut back on drinking. Available from the National Health Service’s Choices website, the software was released as part of the government’s Know Your Limits campaign to promote responsible alcohol use. (Source: Join Together, 12/7/09) Comment: Let’s hope, it works correctly.

Marin Institute: Help us get Super Bowl Beer Ads Off The Air! 7. Dezember 2009
Our Holiday Gift Wish: Help us get Super Bowl Beer Ads Off The Air! Give the people on your holiday list
a Free The Bowl donation in their name.
During Super Bowl 2008, the most watched commercial, with 103.2 million viewers, was the Bud Light Lime ad.
18 million youth under 21 are exposed to beer ads on Super Bowl Sunday. Anheuser-Busch InBev spent over $14 million on ad time for Super Bowl 2009 beer ads. On Super Bowl Sunday 2007, there was a 25% increase …

Kettil Bruun Society: 36th Annual Alcohol Epidemiology Symposium 7. Dezember 2009
Host of the 36th Symposium is the Swiss Institute on Alcohol and other Drugproblems in Lausanne. May 31 – June 4, 2010. Website of the Symposium: http://www.kbs2010.ch (Source: Infoset Newsletter December 2009)

Big Beer Takes Over in the USA 7. Dezember 2009
Forget about kicking back and enjoying an American beer; a massive wave of consolidation is transforming the industry. According to a recent report by the Marin Institute, a California-based alcohol industry watchdog, a rush of buyouts and mergers in the last years of the Bush Administration has left two overseas giants in control of 80 percent of American beer consumption. (Source: smirkingchimp.com 11/26/09) Comment: A big story on the history of the beer monopolies in the USA with many sarcastic comments, including ours: Many of the commentators do not understand that they are misused by the alcohol industry, that we all are passiv drinkers, …

Drinking and driving: a sensible limit in the U.K. too 7. Dezember 2009
Telegraph View: Plans to review permitted alcohol levels for drivers would have no impact on criminally irresponsible individuals who routinely drive while well over the limit.
Driving while over the alcohol limit has become taboo for the overwhelming majority in this country. The fact that the limit is sensibly pitched at 80mg of alcohol to 100 millilitres of blood has helped contribute to that. In allowing people to have a drink or two, the law is seen as fair and measured and, as a result, it is widely observed. This is particularly important in rural areas, where many do not have the option of using public transport for an evening out. (Quelle: Google Alkohol Alert, 12/5/09) telegraph.co.uk, 12/3/09 Online-Comment pending: It is interesting and amusing reading British comments on this matter, but fact is that in other countries the change from 0.8 to 0.5 Permille has reduced the numbers of alcohol related accidents and mortality by more than 10 Percent. (e.g. Austria, Germany; Switzerland: mortality less 47% after 2 years) That’s the only thing that counts.

Scottish Brewer Claims to Make World’s Strongest Beer 5. Dezember 2009
A brewer in Scotland with a history of scorning public-health advocates has released a beer with 32 percent alcohol. (Source: Join Together, 12/3/09) Comment: They all want to enter the Guiness Book of records. Now we wait for the Bavarian brewers.

Sam Adams’ Utopias is Strongest Beer in U.S. 5. Dezember 2009
The limited-batch beer Utopias by Sam Adams has been acknowledged as the most potent brew in the U.S., with a 27-percent alcohol content by volume. At $150 per bottle, however, don’t expect Utopias to become a Friday night party drink. The beer cannot even be legally sold in 13 states that set limits on the alcohol content of beer — typically around 14 percent by volume — though some states have recently amended their laws to allow for marketing of craft beers like Utopias. (Source: Join Together, 12/03/09)

Eurocare Newsletter October/November 09 3. Dezember 2009
Many interesting alcohol news from the European Union and its member states. Newsletter

EU-Rapporteur proposes no regulation on food labelling for alcohol 3. Dezember 2009
Rapporteur proposes to exclude all alcoholic beverages from the proposed regulation on food labelling
ENVI draft report from rapporteur on the proposal for a regulation of the European Parliament and of the Council on the provision of food information to consumers.
In her report the rapporteur, Renate Sommer (EPP, DE), is proposing to delete all references to alcoholic beverages. … (Source: Eurocare Newsletter 12/1/09)

City of Paris: Short-film-contest against binge drinking 3. Dezember 2009
The city of Paris has launched an awareness raising campaign targeting young people that aims at warning them about the dangers of binge drinking. The campaign is based on a shortfilm contest: Binge drinking: Drinking too much is a nightmare. The six winners will receive an award of 250 to 1 500 euros and their video will be broadcasted on the home page of MSN France. (Source: Eurocare Newsletter 12/1/09) For more information visit: www.thebinge-lefilm.com

European sponsorship body rejects academics’ alcohol claims 3. Dezember 2009
11 November 2009. The European Sponsorship Association (ESA) has seen the promotional release from the journal ‘Addiction’ and wishes to clarify a number of points.
ESA is the trade body representing the sponsorship industry in Europe. The Association’s 240 members include sports governing bodies, arts companies, sports clubs, sponsorship consultancies, suppliers to the sector and also sponsors. … (Source: Eurocare Newsletter 12/1/09) Comment: There is a lack of studies on sponsoring. But sponsoring is even more than advertising, it effects the public – and the sponsored organisation. That’s common sense.

Eurocare event: “The Social Cost of Alcohol: Passive Drinking?” 3. Dezember 2009
Drinking alcohol is a deeply ingrained part of the European society; each year, the average intake per adult is equivalent to 1,400 small beers (11 litres of pure alcohol). The consequences of drinking go far beyond the individual drinker’s health and well-being. …
Place: European Parliament – Brussels (Room: A3G-3); Date: Tuesday, 2 February 2010; Time: 12h30 – 14h30 (Lunch will be provided); Deadline for registrations: 23 January (If you DO NOT have a permanent pass to the European Parliament), * 1 February (if you do have a pass) Source: Eurocare Newsletter, 12/1/09

NIDA Offers Substance Abuse Resources for Medical Education 2. Dezember 2009
The rigors of medical training sharpen a doctor’s ability to diagnose and treat a wide variety of human afflictions. However, drug abuse and addiction are often insufficiently covered in medical school curricula, despite the fact that drug use affects a wide range of health conditions and drug abuse and addiction are themselves major public health issues.
To improve drug abuse and addiction training of future physicians, the National Institute on Drug Abuse(NIDA), … (Source: Join Together, 12/1/09)

Judge Blocks Law Allowing Guns in Tenn. Bars 2. Dezember 2009
A Tennessee law that allows patrons to bring guns into bars — but not to drink — has been struck down by a judge who ruled that the measure is unconstitutionally vague and “fraught with ambiguity,” the Associated Press reported Nov. 21. The law, which survived a veto by Gov. Phil Bredesen to become law, contains exceptions that Chancellor Claudia Bonnyman said were confusing to the public. The measure replaces a blanket ban on guns in bars by allowing weapons to be carried into establishments that serve at least one meal five days per week or more as its principal business. (Source: Join Together, 12/1/09) Comment: Unbelievable!

Alcohol Industry Group Calls for End to Sobriety Checkpoints 2. Dezember 2009
The American Beverage Institute (ABI) says that sobriety checkpoints represent needless harassment of holiday shoppers and should be dismantled, CBS News reported Nov. 24. (Source: Join Together, 12/1/09)

Not Getting Enough Protein? Drink Your Vodka 2. Dezember 2009
We have alcoholic beverages mixed with lemonade, soda, fruit juice, and caffeine. But if these products are still not enough to entice young people to drink more, have no fear — protein vodka is here.
Billed as “alcohol for the health-conscious” the new, patent-pending Devotion Vodka is being marketed to active, fitness-oriented individuals who also enjoy an active nightlife. …Source: Marin Institute, 12/1/09

EU-Commissioner-Designate for Health and Consumer Policy 2. Dezember 2009
John Dalli is currently the Maltese Minister for Social Policy, which includes health, employment and industrial relations. His previous posts include Parliamentary Secretary for Industry, Minister for Economic Affairs, Finance Minister and Foreign Minister. An accountant by profession, he is a senior member of the ruling Nationalist Party. EU-media report, 12/1/09

‘Free the Bowl from Big Al’ Video Contest 2. Dezember 2009
Marin Institute has launched its second annual, nationwide anti-alcohol-advertising contest, FREE the BOWL™. This year’s theme is to “Free the Bowl from Big Al,” (a.k.a Big Alcohol), as youth contestants will identify where they see the negative influences of Big Al in their lives. (Source: Marin Institute, 12/1/09) Free the Bowl

The Alcohol Bill In Scotland 1. Dezember 2009
Doctors’ Leaders Urge Politicians To ‘Put Party Politics Aside’ And Support The Alcohol Bill In Scotland
BMA Scotland welcomed the introduction of the Alcohol (Scotland) Bill, and called on politicians to put party politics aside and support the measures outlined in the legislation. The BMA also expressed disappointment at the Labour Party’s decision not to support minimum pricing, saying that it was “premature” and a “blot on their excellent public health track record”. (Source: Medical News Today, 11/29/09)


Professional women ‘more likely to be heavy drinkers than in other jobs’ 23. Dezember 2009
“Well, ladies, as you reach for that holiday drink of choice — mulled wine, Christmas punch, or spiced eggnog, perhaps? — you might want to think twice. A new study in Europe shows that highly educated, professional women drink more often and more heavily than almost any other female group. …” (Source: Google Alkohol Alert, 12/22/09) politicsdaily.com, 12/21/09

Abstinent Alcoholics And Postural Sway 22. Dezember 2009
Excessive sway during quiet standing is a common and significant consequence of chronic alcoholism, even after prolonged sobriety, and can lead to fall-related injury and even death. A new study of residual postural instability in alcohol-abstinent men and women shows that alcoholics improve with prolonged sobriety, but the improvement may not fully erase the problem of instability. (Source: Medical News Today, 12/21/09)

Specific Problems Among Youth Due To Alcohol Outlets 22. Dezember 2009
Prior studies have not only demonstrated a clear connection between alcohol outlets and alcohol-related problems, they have also shown that certain types of outlets are associated with different types of problem outcomes. A new study shows that a particular group, underage youth and young adults, have specific problems – injury accidents, traffic crashes, and assaults that are related to specific types of alcohol outlets – off-premise outlets, bars and restaurants. (Quelle: Medical News Today, 12/21/09)

Participation in parental programs concerning underage drinking 22. Dezember 2009
Alcohol consumption among adolescents is a serious public health concern. Research has shown that prevention programs targeting parents can help prevent underage drinking. The problem is that parental participation in these kinds of interventions is generally low. Therefore, the aim of the present study is to examine non-participation in a parental support program aiming to prevent underage alcohol drinking. The Health Belief Model has been used as a tool for the analysis. (Source: BMC Public Health, 12/21/09)

Colleges Need to Target High-Risk Binge Drinkers 21. Dezember 2009
Environmental prevention strategies need to be coupled with interventions targeting high-risk individuals to effectively combat campus binge drinking, according to researchers from the University of Wisconsin at Madison. Researchers said that half a million college students in the U.S. suffered injuries each year as a result of binge drinking. Many of those injuries are suffered by frequent, heavy drinkers, up to 40 percent of whom have been injured due to drinking, according to the study. (Source: Join Together, 12/18/09)

Alcohol Consumption Increases Risk Of Breast Cancer Recurrence 12. Dezember 2009Moderate to heavy consumption of alcoholic beverages (at least three to four drinks per week) is associated with a 1.3-fold increased risk of breast cancer recurrence. Women who are post-menopausal or overweight may be most susceptible to the effects of alcohol on recurrence. Drinking less than three drinks per week was not associated with an increased risk. Marilyn L. Kwan, Ph.D., staff scientist in the Division of Research at Kaiser Permanente, Oakland, Calif., presented detailed results of this study at the CTRC-AACR San Antonio Breast Cancer Symposium, held Dec. 9-13, 2009. (Source: Medical News Today, 12/11/09)

U.S. Teens in Middle of Pack Regarding Alcohol, Tobacco Use 11. Dezember 2009
Alcohol, tobacco and other drug use are serious problems in the U.S., but American teens are far from world leaders when it comes to smoking and drinking. A new report from the Organization for Economic Cooperation and Development (OECD) found that 20 percent of U.S. 15-year-olds reported having been drunk at least twice in their lives, one of the lowest rates in the developed world. By contrast, the rate was 56 percent for girls in Denmark and 59 percent for Danish boys. In the U.K., which has struggled to contain an explosion in youth drinking in recent years, the rates were higher for 15-year-old girls (50 percent) than boys of the same age (44 percent). (Source: Join Together, 12/10/09)

Rate of Alcohol-Related Road Deaths Declines, DOT Reports 11. Dezember 2009
Almost 1,300 fewer Americans died in alcohol-related crashes last year than in 2007, and fatality rates dropped by 20 percent or more in Vermont, Wisconsin, Maine, Nebraska, Minnesota, Connecticut, South Dakota, Arizona and the District of Columbia, according to the U.S. Department of Transportation (DOT).
However, the rate of alcohol-related fatalities rose in New Hampshire, Kansas, Wyoming, Rhode Island, Idaho, Oklahoma and Colorado, DOT reported (PDF). (Source: Join Together, 12/10/09)

Progress on Prevention Lags, Report Says 11. Dezember 2009
The U.S. healthcare system has some remarkable treatment success stories but efforts to prevent illnesses caused by smoking and other unhealthy behaviors have stalled, according to the annual America’s Health Rankings report. “Over the past 20 years, our national health care system has helped extend the length of life, but not the quality of life,” said Reed Tuckson, M.D., executive vice president and chief of medical affairs at UnitedHealth Group, who added, “Making progress against smoking and obesity is a critical step to successfully tackling the health reform our nation wants to achieve.” (Source: Join Together, 12/10/09) Comment: Not to forget the reduced quality of life and the social costs related to alcohol.

Magazines Popular with Youth More Likely to Contain Alcohol Ads 9. Dezember 2009
Magazines with the highest proportion of young readers also are the most likely to contain alcohol ads, according to researchers who accused the alcohol industry of intentionally marketing to underage drinkers. (Source: Join Together, 12/8/09)

Caffeine And The Negative Cognitive Impact Of Alcohol 9. Dezember 2009
Caffeine Doesn’t Reverse The Negative Cognitive Impact Of Alcohol, Study Shows. People who drink may want to know that coffee won’t sober them up, according to new laboratory research. Instead, a cup of coffee may make it harder for people to realize they’re drunk. What’s more, popular caffeinated “alcohol-energy” drinks don’t neutralize alcohol intoxication, suggest…“The myth about coffee’s sobering powers is particularly important to debunk because the co-use of caffeine and alcohol could actually lead to poor decisions with disastrous outcomes,” said co-author Thomas Gould, PhD, of Temple University, in extending the research to what it means for humans. (Source: Medical News Today, 12/8/09)

Alcohol use, alcohol use disorders and tuberculosis (TB) 7. Dezember 2009
The association between alcohol use, alcohol use disorders and tuberculosis (TB). A systematic review.
In 2004, tuberculosis (TB) was responsible for 2.5% of global mortality (among men 3.1%; among women 1.8%) and 2.2% of global burden of disease (men 2.7%; women 1.7%). The present work portrays accumulated evidence on the association between alcohol consumption and TB with the aim to clarify the nature of the relationship. (Source: BMC Public Health 2009, 9:450doi:10.1186/1471-2458-9-450, 12/5/09)

Children’s accounts of living with harmful parental drinking 3. Dezember 2009
A study looking at the effects of harmful drinking by parents on the lives of children in Scotland. The study highlights children’s accounts of the severe negative impacts of harmful parental drinking on their lives including emotional stress, physical abuse and neglect. Scottish Health Action on Alcohol Problems (SHAAP) and the NSPCC’s ChildLine in Scotland have just published it.
… (Source: Eurocare Newsletter 12/1/09) Full report

Drug Users Rank Alcohol Among Most Dangerous Drugs 3. Dezember 2009
Researchers who surveyed drug users in the U.K. found a high level of awareness about the harms associated with use of various substances, Medical News Today reported Nov. 26. Asked to rank 20 drugs based on their harms, 1,500 drug users placed heroin, crack and cocaine as the top three most dangerous drugs; alcohol was ranked fifth, and tobacco ninth. Marijuana was ranked 18th. (Source: Join Together, 12/2/09)

Alcohol Abuse Costs New Mexico $2.5 Billion Annually 3. Dezember 2009
The economic costs of alcohol abuse in New Mexico topped $2.5 billion in 2006 — not to mention the nearly 1,000 lives lost to alcohol-related diseases, auto crashes, and other consequences — according to the New Mexico Department of Health. Epidemiologist Jim Roeber said the toll from drinking is far greater than most people believe. (Source: Join Together, 12/2/09)

Alcohol Advertising on Boston’s Transportation System 2. Dezember 2009
Study: Alcohol Advertising on Boston’s Massachusetts Bay Transportation Authority Transit System: An Assessment of Youths’ and Adults’ Exposure: Conclusions:
Advertisers reached the equivalent of half of all Boston Public School transit passengers aged 11 to 18 years and the equivalent of nearly half of all transit passengers in the Boston area with an alcohol advertisement each
day. … (Source: Marin Institute, 12/2/09)

EUCAM Trend Report Nov. 09 on Alcohol Marketing 1. Dezember 2009
The amount of alcohol marketing on the internet and other new media is increasing. This trend report shows that advertisers utilize the possibilities of creating interactive marketing that is more and more personalized to attract specific target groups. Alcohol advertisers attract young people by approaching them at several social network sites, banners on popular websites and approaching them directly by sending emails or creating a fan club. Even young people themselves have become part of the marketing strategy. By using user-generated websites, such as YouTube, youngsters become free and influential marketers. … trend report nov. 2009 new media
Hermann T. Meyer, Projekte und Dienstleistungen, Lindenstr. 32, CH-8307 Effretikon, Switzerland,
Tel. +41 (0)52 343 58 75, Fax: +41 (0)52 343 59 29 e-mail
Copyright © 2001-2009: Hermann T. Meyer. All rights reserved.
Texts from third persons do not necessarily reflect our own opinion.
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Last entry December 31, 2009

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