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The Australian Medical Association, AMA, recommends that the money raised by the failed alcopops tax should be spent on a trial buy-back to reduce alcohol advertising in sport. AMA President, Dr Rosanna Capolingua, said handing the money, $340 million in total, back to the liquor industry made no sense.
„This money should be put to good use. It could fund a carefully evaluated trial where government buys back advertising space that would otherwise be used by alcohol marketers during sporting events – particularly at times when children are watching. „The impact of alcohol advertising in sport is real. We need to break the connection between the Australian celebration of sport and healthy sporting role models and alcohol. (Source: Medical News Today, 3/26/09) Comment: This idea is also part of our project idea.

The Center for Science in the Public Interest (CSPI) and the Media Literacy for Prevention, Critical Thinking, Self-Esteem, have created a free classroom lesson plan encouraging students to analyze beer ads aired during this year’s NCAA „March Madness“ college basketball tournament. (Source: Join Together, 2/13/09)

A new study by media watchdog group Common Sense Media (CSM) concludes that sex, (legal) drugs or alcohol are featured in nearly half of the advertising shown during National Football League games. CSM staff monitored more than 50 NFL games during the 2008 season and noted the content of over 5,000 commercials. The study reported that 300 of the ads were for alcohol, and 1 out of 6 ads showed content CSM considered inappropriate for young children. (Source: Join Together, 30.1.09) Deutsche Webseite: Werbung

Marin Institute will be announcing the three winners of the country’s first anti-Super Bowl-beer-ad video contest for youth during the Super Bowl half-time show this Sunday, February 1, 2009. Over the past two months, young activist filmmakers from 23 different US-states have submitted 61 videos to the Free the BowlTM contest. Be part of the experience. Visit www.freethebowl.com to enjoy not only the three prizewinners‘ work, but 58 other entertaining entries as well. (Source: Marin Institute, 1/31/09)

The National Basketball Association (NBA) is reversing a longtime ban and will allow hard-liquor firms to place courtside ads during games, part of a trend toward more liberal ad policies as sports firms face a worsening economy. (Source: Join Together, 1/28/09) Deutsche Webseite: Sport

Despite its claim that the National Collegiate Athletic Association has the most „conservative and restrictive approach“ with regard to alcohol advertising of any sporting organization, an analysis by the nonprofit Center for Science in the Public Interest reveals otherwise: More Beer Ads, Lax Policies than Other Televised Sporting Events. (Source: Join Together, 1/16/09) Deutsche Webseite: Dossier Werbung