www.alkoholpolitik.ch

Abstract: Aims To review research literature and available information on the extent and impacts of marketing, current policy response and the interests engaged in the policy debate in order to inform recommendations for policy change on alcohol marketing.

Methods; Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized.

Results: Alcohol marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective policy in place restricting alcohol marketing, and there is a lack of an international response to alcohol marketing which crosses national boundaries. The protection of alcohol marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The policy response to tobacco marketing provides a clear contrast to that of alcohol marketing policy and provides a model for alcohol marketing policy.

Conclusion: The global exposure of young people to alcohol marketing requires an urgent policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol marketing. There are extant examples of national level legislation achieving comprehensive bans with France’s Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence. (Source: Alcohol Reports, 02/13/12) onlinelibrary.wiley.com, 02/08/12

Alcohol and Youth in Africa, Asia and Europe
Also in this issue:

Alcohol Policy Youth Network / Nigerian Alcohol Prevention Youth Initiative / The IFMSA and the European Alcohol and Health Forum / Jyothirgamaya: Spreading the light of awareness by Ms Deepa Nair / “Alcohol-free Boat Races: the role of youth networks and social campaigns to change social attitudes on alcohol” / Alcohol and the young brain: girls at especial risk? / Teenage alcohol consumption associated with computer use / Alcohol and Unsafe Sex / Cigarette and alcohol use at historic low among US teens / Transatlantic Cooperation to combat underage drinking

Lately a ruling in Denmark – the first of its kind – provides that alcohol has no place in advertising targeted minors. The ruling is a victory for the Consumer Ombudsman, as well as for Alcohol and Society (former Danish Alcohol Policy Network) being the fruit of several complaints throughout the years.
Two years ago in 2008 the Danish Consumer Ombudsman clamped down on youth travel agencies with the law addition of 2006 as his legal basis. He thereby introduced a complete ban on alcohol in marketing targeted minors (below 18). December 2011 the law was put to the test and stood its ground. The court has sentenced the youth travel agency, Dansk Ungdomsferie Aps a 55.000 fine (7.000 Euros) for targeting minors and encouraging alcohol consumption. …
(Source: Eurocare Newsletter, 01/25/12)

New Article Documents Alcohol Industry’s Vested Interests in State Regulation
In a peer-reviewed article in the February 2012 issue of Addiction, Sarah Mart, director of research at Alcohol Justice, has documented the alcohol industry’s excessive involvement in the annual National Conference of State Liquor Administrators (NCSLA) that took place in June 2010. More than two-thirds (72%) of the 187 meeting attendees, and 65% of the panelists, were from the alcohol industry. The rest represented state alcohol control systems and federal government agencies. Mart was the only participant representing public health policy. “Big Alcohol panelists sent regulators a warning message: Be industry-friendly. Don’t rock the boat of commerce with public health concerns, or your job may be on the line,” reported Mart. “The Federal officials that were present also spoke about supporting the industry, instead of protecting public safety.” Click here for the press release, and email info@alcoholjustice.org to request the full article.
(Source: Newsletter Alcohol Justice, 01/25/12)

Press Release IOGT-International, 01/21/12
Fifa, football’s world governing body, keeps insisting that alcohol must be sold at all venues hosting matches in the 2014 World Cup in Brazil. Fifa even speaks of a right to sell beer. But alcohol is currently banned from Brazilian stadiums as part of measures to reduce violence in football and to improve public health in general. The country’s health minister has urged Congress to maintain the ban in the new “World Cup law”.

But Fifa is not willing to accept these arguments and Secretary-General Jerome Valcke says: “Alcoholic drinks are part of the Fifa World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.”

“No, we do not excuse your arrogance,” says Mr. Sven-Olov Carlsson, President of IOGT International, “and we cannot accept that Fifa is willing to jeopardize the fun of the game, the safety of children and families and the positive social development in Brazilian society.”
“We suggest Fifa to take a good, hard look at its own Corporate Social Responsibility because words should be followed by deeds,” urges Mr. Carlsson.

Fifa writes on its webpage: “Ensuring that the game of football reflects the highest values of society is essential to Fifa. Through its regulations and actions on and off the pitch, Fifa fights negative influences on the game and ensures that the fundamental values are respected.”

A WHO study carried out in (among others) Brazil, showed that about 46% of violence-related cases included alcohol use. The study also demonstrated that violence related injuries increase with alcohol use. Global evidence shows that alcohol marketing, like sports sponsorship, causes earlier onset of alcohol use among youth and heavier alcohol use for those already consuming. All over the world, alcohol is an obstacle for development and human dignity. It is the socially the most harmful drug.

“That’s why IOGT International strongly supports the Brazilian Health Minister and calls on the Brazilian Parliament to keep football stadiums free from alcohol,” says Mr. Carlsson and continues:
“Football is about creativity and freedom. Alcohol is not. So, why does Fifa force them together and knowingly accept that people will suffer? For the profit? We demand from Fifa to take its own words seriously and put people before profit. Let’s set football free.”

16-year-olds can currently buy beer and wine in stores, but must wait until they are 18 to be served in bars.
In an Opinion poll of 1,126 Danes conducted for Retail Institute Scandinavia, 73 percent said it was “a good idea” or “a very good idea” to forbid the sale of alcohol to individuals under 18.
Sharing that opinion was the health minister, Astrid Krag of the Socialistisk Folkeparti (SF).
“Danes’ high alcohol consumption is to blame for poor health and a lower life span, and especially among the younger population we have a problem that we must tackle,” Krag said to Berlingske newspaper. “Therefore, I’m happy to the see the opinion results and I believe that the age limit is one of the things we should adjust.” … (Source: Alcohol Reports – News, 01/09/12) theCopenhagenpost, 01/06/12

Abstract:
Aims: Minimum alcohol prices in British Columbia have been adjusted intermittently over the past 20 years. The present study estimates impacts of these adjustments on alcohol consumption.
Design: Time series and longitudinal models of aggregate alcohol consumption with price and other economic data as independent variables.
Setting: British Columbia (BC), Canada.
Measurements: Data on alcohol prices and sales for different beverages were provided by the BC Liquor Distribution Branch for 1989 to 2010. Data on household income were sourced from Statistics Canada.
Findings: Longitudinal estimates suggest that a 10% increase in the minimum price of an alcoholic beverage reduced its consumption relative to other beverages by 16.1% (P<0.001). Time series estimates indicate that a 10% increase in minimum prices reduced consumption of spirits and liqueurs by 6.8% (P=0.004), wine by 8.9% (P=0.033), alcoholic sodas and ciders by 13.9% (P=0.067), beer by 1.5% (P=0.043) and all alcoholic drinks by 3.4 % (P=0.007).
Conclusions: Increases in minimum prices of alcoholic beverages can substantially reduce alcohol consumption.
(Source: Alcohol Reports, 01/10/12) Full Report (pdf)

EUROPEAN COMMISSION, HEALTH & CONSUMERS DIRECTORATE-GENERAL, Directorate C – Public Health and Risk Assessment
Unit C4 – Health Determinants, Brussels 17 November 2011
Summary Report, 12/22/11

Addressing harmful use of alcohol is essential to realising the goals of the UN Resolution on non-communicable diseases (NCDs) And many other actual items, e.g.:
UNITED NATIONS ADOPT POLITICAL DECLARATION ON NON-COMMUNICABLE DISEASES
GAPA gives qualified Welcome to the Declaration
Conflict of Interest Coalition Statement of Concern
Alcohol consumption guidelines ‘inadequate for cancer prevention’: “No level of alcohol consumption without risk”
The Size and Burden of Mental Disorders and Other Disorders of the Brain in Europe – “It’s worse than we thought”
Valuable alcohol resource free to good home
Health Officials Advocate Measures to Curb Harmful Use of Alcohol in the Americas
(Source: ias.org.uk)

Warning labels aimed at pregnant women will be added to all alcohol products in New Zealand and Australia.

The Australian and New Zealand Ministerial Council on Food Regulation agreed to introduce labelling telling of the risks of drinking alcohol during pregnancy at a Melbourne meeting last week in response to the recommendations of the independent Food Policy and Labelling Review.
The labelling will be regulated in two year’s time. …
(Source: Alcohol Reports, News, 12/20/11) nzherald.co.nz, 12/16/11