www.alkoholpolitik.ch

The popular, formerly caffeinated, fruity alcoholic beverage, Four Loko, has been blamed for the spike in alcohol-related hospitalizations, especially throughout college campuses.
Initially, caffeine was deemed the culprit and the Food and Drug Administration ordered all traces of caffeine to be removed from Four Loko and all other similar beverages. However, according to an upcoming evaluation in Perspectives on Psychological Science, a journal of the Association for Psychological Science, caffeine might not be the primary cause of the spike in hospitalizations. … (Source: Alcohol Reports, 5/23/11) psychologicalscience.org, 5/23/11

Every so often at Marin Institute, we get a complaint from someone about an alcohol advertisement they’ve seen in their community they think shouldn’t be there. Most of the time, they’re right. In our role as industry watchdog, I’ve taken on the responsibility to report such complaints to the industry directly to get the ads removed as soon as possible.
However, we have made a deliberate decision to not use the industry’s official complaint process, because as we demonstrated with our report in 2008, it’s a failure and a charade. … (Source: Marin Institute, 5/17/11)

– a systematic review of the literature
Abstract
Objective: The most recent scientific literature indicates that alcohol advertising influences behavior, particularly early and higher alcohol consumption by children and adolescents. From a public health perspective, alcohol advertising should be restricted. In many countries, as well as in Brazil, limits to alcohol advertising are established by industry self-regulation (e.g. controlled by the advertising community itself). We examined in this review all papers on the subject of industry self-regulation of alcohol advertising published in the international literature. … Discussion: The set of papers obtained indicates that industry self-regulation of alcohol advertising does not show evidence of efficacy. In other
words, such a regulation does not prevent, for instance, alcohol advertising directed at children and adolescents. Conclusion: Further measures should be considered for the control and the broadcast of alcohol advertising, such as independent monitoring, legal control. (Source: Alcohol Reports, 5/18/11) scielo.br

The U.S. Food and Drug Administration (FDA) has proposed new regulations for nationwide menu labeling for restaurants. That’s a good thing. However, as currently proposed, alcoholic beverages are exempted. That is not a good thing.
Over-consumption of calories and poor nutrition is a serious public health problem. Alcoholic beverages are a significant source of calories in the American diet. Currently, drinkers have no way of knowing how many calories are in what they’re consuming.
With such information prominently displayed for all menu items, consumers can make better choices that can improve their health rather than harm it.
Please join Marin Institute and other concerned organizations and individuals in telling the FDA to require that restaurants inform customers of the caloric content of alcoholic beverages.
For more information and to read Marin Institute’s talking points: http://www.marininstitute.org/site/blog/38-blog-entries/629-tell-fda.html

Mark Hunter, chief executive of Britain’s largest brewer Molson Corrs, has suggested an ‚alcohol minister‘ should be considered to lead on a more cohesive alcohol strategy, including further action on price and taxation. Writing in the Morning Advertiser, Hunter criticised elements of current alcohol policy as dis-jointed, citing curbs on the promotion of lower strength products. Current advertising codes mean that brand owners cannot promote reduced strength drinks, which Hunter argues undermines policy to promote these through reduced taxation.
Hunter said he was „baffled“ by „policy decisions, such as the 7.2% duty rise on beer, that seem entirely disconnected from the alcohol responsibility and economic growth strategies emerging from Government.“ He spoke out against a policy that will continue to see the beer and pub trade decline further, depsite its vital role in providing as much as one million jobs:…
„… the most dramatic change in UK drinking behaviour over the past 30 years has been the systematic decline of beer from a 70% share of alcohol to 40%, while higher strength drinks have prospered supported by one of the most lenient tax environments, relative to beer, in the world (spirits tax up circa 15% since 1995).“ (Source: Alcohol Policy UK, 5/09/11) Alcohol Reports, 5/9/11

Efforts by alcoholic beverage makers to boost sales by appealing to younger drinkers contribute to drinking patterns that are harmful to health, said experts at a panel discussion on “Alcohol, Chronic Noncommunicable Diseases and Public Health,” held this week at the Pan American Health Organization (PAHO).
While alcoholic beverage makers say their ads are aimed only at consumers who are at or over the legal purchase age, research shows that viewing of alcohol ads by under-age youths has increased by nearly 70 percent over the past decade, said David Jernigan, associate professor at the Johns Hopkins Bloomberg School of Public Health. … (Source: Alcohol Reports, 5/9/11)

A proposed measure would require universal ID checks for anyone buying alcohol in Anchorage, AK liquor stores and bars. An earlier version of the bill included restaurants, but that provision has been dropped, according to The Anchorage Daily News.
The Anchorage Assembly will consider the measure Tuesday. An advisory vote in an April city election favored the bill 2-1. The ordinance is designed to curb underage drinking and to catch people who try to buy alcohol even though they have been court-ordered not to do so. … (Source: Join Together, 5/9/11)

MOSCOW — The World Health Organization focused for decades on infectious diseases, but now it’s putting non-communicable diseases near the top of its agenda.
The fight against heart disease, diabetes, stroke, lung cancer and chronic respiratory disease may not seem as heroic as the struggle against smallpox or H1N1, but chronic illnesses account for 63 percent of deaths worldwide — 70 percent in the United States and 90 percent in Russia.
“And these are preventable,” said Margaret Chan, director general of WHO, at a three-day series of meetings here this week devoted to chronic diseases. “People don’t have to suffer. People don’t have to die.”
No tobacco and less sugar, fat and especially salt are WHO’s top targets; reducing alcohol consumption and increasing exercise are right behind. Those factors alone account for 25 million of the 36 million deaths attributable to chronic diseases annually, according to WHO, and place a huge economic burden on families and nations. (Source: Harvard World Health News, 5/5/11) washingtonpost.com, 4/29/11

In an attempt to find yet another way to target the young female demographic, spirits producers have sprung new lines of premixed drinks designed and marketed to associate drinking their products with weight loss. This new trend toward spirits marketed as “low-cal” even has its own industry label: The “Thin-dustry.” This move by the spirits industry marks an obvious attempt to follow in the footsteps of the Big Beer duopoly, where for the past several years MillerCoors and Anheuser Busch InBev have seen success through marketing low-cal and low-carb beer lines targeted to both men and women. (Source: Marin Institute, 5/4/11)

In a new report entitled The High Cost of Cheap Alcohol, Pam Erickson from the Campaign for a Healthy Alcohol Marketplace examines the public health dangers associated with low-cost alcohol availability. The report „is designed to educate the public about the alcohol regulatory system and how it works. It focuses on one of the most powerful tools available to control alcohol problems: price. Time and again, research has shown that when prices go up, alcohol consumption and its attendant social problems go down.“ (Source: Marin Institute, 5/4/11) Comment: Very interesting history of American alcohol policies.