Alkoholpolitik und Volksgesundheit

USA: The New Spirits „Thin-dustry“

Donnerstag 5. Mai 2011 von htm

In an attempt to find yet another way to target the young female demographic, spirits producers have sprung new lines of premixed drinks designed and marketed to associate drinking their products with weight loss. This new trend toward spirits marketed as “low-cal” even has its own industry label: The “Thin-dustry.” This move by the spirits industry marks an obvious attempt to follow in the footsteps of the Big Beer duopoly, where for the past several years MillerCoors and Anheuser Busch InBev have seen success through marketing low-cal and low-carb beer lines targeted to both men and women. (Source: Marin Institute, 5/4/11)

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Dieser Beitrag wurde erstellt am Donnerstag 5. Mai 2011 um 11:17 und abgelegt unter adults, Advertising, Alcohol industry, Alcopops, Allgemein, consumption, Gender, Global, societal effects, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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