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Identifying Links to Drinking May Lead to Drug Treatments Tailored to Your DNA.
Millions of Americans know all too painfully that alcoholism runs in families.
Children of alcoholic parents are four times as likely to develop drinking problems as the general population. Sons of alcoholic fathers face up to nine times the usual risk. Even babies of alcoholics adopted into non-drinking homes have nearly the same risk of alcoholism as they would if they’d stayed with their biological parents, studies have shown.
But untangling just which genes pass along the predisposition for problem drinking is devilishly difficult—largely because alcoholism itself is so complex. Genes that affect how fast the liver metabolizes alcohol and how the brain reacts to stress, reward and pleasure have all been implicated, as have genes for anxiety and depression. Some overlap with genes for nicotine, cocaine and other addictions. … Source: Alcohol Reports, 02/07/11) online.wsj.com, 02/08/11

by Petra S. Meier. Article first published online: 19 OCT 2010
ABSTRACT Aims: This paper aims to contribute to a rethink of marketing research priorities to address policy makers‘ evidence needs in relation to alcohol marketing.
Method: Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing.
Findings Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. …
Conclusion: It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. (Source: Alcohol Reports, 02/07/11) onlinelibrary.wiley.com

What Is Alcohol per Capita Consumption of Adults Telling us about Drinking and Smoking among Adolescents? A Population-Based Study across 68 Countries
Aims: To investigate whether recorded alcohol per capita consumption of adults could be linked with alcohol drinking and smoking among adolescents. Methods: Adult alcohol per capita has been plotted graphically together with the prevalence of current drinking and smoking among adolescents…. Conclusion: Countries which are high in alcohol per capita consumption among adults need to pay heightened attention to alcohol and tobacco use among the younger population. (Source: Alcohol Reports, 01/31/11) alcalc.oxfordjournals.org, 01/31/11