Alkoholpolitik und Volksgesundheit

Alcohol marketing research: the need for a new agenda

Freitag 11. Februar 2011 von htm

by Petra S. Meier. Article first published online: 19 OCT 2010
ABSTRACT Aims: This paper aims to contribute to a rethink of marketing research priorities to address policy makers‘ evidence needs in relation to alcohol marketing.
Method: Discussion paper reviewing evidence gaps identified during an appraisal of policy options to restrict alcohol marketing.
Findings Evidence requirements can be categorized as follows: (i) the size of marketing effects for the whole population and for policy-relevant population subgroups, (ii) the balance between immediate and long-term effects and the time lag, duration and cumulative build-up of effects and (iii) comparative effects of partial versus comprehensive marketing restrictions on consumption and harm. …
Conclusion: It is essential that studies into marketing effect sizes are geared towards informing policy decision-makers, anchored strongly in theory, use measures of effect that are well-justified and recognize fully the complexities of alcohol marketing efforts. (Source: Alcohol Reports, 02/07/11) onlinelibrary.wiley.com

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Dieser Beitrag wurde erstellt am Freitag 11. Februar 2011 um 14:56 und abgelegt unter adults, Advertising, Allgemein, Global, Media, Politics, Prevention, Publications, Research, Statistics, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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