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USA: Alcohol Ads Violating Industry Rules More Likely in Magazines Popular With Teens

Donnerstag 9. August 2012 von htm

Alcohol ads that violate industry guidelines are more likely to appear in magazines popular with teen readers, a new study finds. Ads violate industry guidelines if they appear to target a primarily underage audience, highlight the high alcohol content of a product, or portray drinking in conjunction with activities that require a high degree of alertness or coordination, such as swimming.

Researchers at the Johns Hopkins Bloomberg School of Public Health studied 1,261 ads for alcopops, beer, spirits or wine that appeared more than 2,500 times in 11 magazines that are popular among teens. The ads were rated according to a number of factors, such as whether they portrayed over-consumption of alcohol, addiction content, sex-related content, or injury content. ….
(Source:Join Together, 08/09/12)

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Dieser Beitrag wurde erstellt am Donnerstag 9. August 2012 um 18:04 und abgelegt unter Advertising, Alcohol industry, Allgemein, Children, consumption, Global, Media, Parents, Parliaments / Governments, Politics, Prevention, Research, Statistics, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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