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Heineken’s new online marketing deal to reach 103 million minors monthly

Donnerstag 4. August 2011 von htm

Heineken’s new online marketing deal to reach 103 million minors monthly Heineken and Google have started a global partnership which will see the international beer producer increase its YouTube activity. The deal also sets out to use mobile internet as primary marketing channel in emerging markets. This new deal will very likely mean that at least 103 million minors around the world will be exposed to the harmful effects of alcohol marketing on a monthly basis.
According to MarketingWeek.co.uk the agreement spans 20 countries and ‘will see the Dutch brand execute homepage takeovers and use pre-roll ad slots on Google’s YouTube site.’ … (Source: EUCAM, 07/5/11)

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Dieser Beitrag wurde erstellt am Donnerstag 4. August 2011 um 19:16 und abgelegt unter Advertising, Alcohol industry, Allgemein, Children, Global, Publications, societal effects, Statistics, Watchdogs, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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