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USA: FTC to Review Alcohol Advertising Self-Regulation

Donnerstag 24. März 2011 von htm

Following the continued proliferation of alcohol advertising in social and traditional media outlets, the U.S. Federal Trade Commission (FTC) recently announced plans to conduct another review of the effectiveness of the alcohol industry’s self-regulation of its own advertising campaigns. As noted in the Marin Institute’s 2008 report „Why Big Alcohol Can’t Police Itself: A Review of Self-Regulation in the Distilled Spirits Industry,“ the industry’s voluntary guidelines fail to protect underage youth from exposure to alcohol advertising. The FTC is currently seeking public comment until April 26, 2011 on the companies‘ compliance with ad placement provisions; status of third-party review of complaints; and industry data-collection practices. We encourage everyone concerned about the effects of alcohol advertising to submit comments here. Marin Institute will make our own comments available, so check back. (Source: Marin Institute Newsletter, 03/23/11)

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Dieser Beitrag wurde erstellt am Donnerstag 24. März 2011 um 11:40 und abgelegt unter Advertising, Alcohol industry, Alerts, Allgemein, Global, Legal Drinking Age, Politics, Prevention, Research, societal effects, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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