Vietnam: Diageo thirsty for local alcohol
Freitag 28. Januar 2011 von htm
While a select class of wealthy Vietnamese men like nothing more than cracking open a bottle of Johnnie Walker with their mates at a karaoke bar, the vast majority of alcohol consumed here is home-made “rice wine” served in re-used plastic water bottles.
But tastes are changing as the middle class grows and Diageo, the global drinks group, has forked over £33m for a stake in a local vodka maker as it seeks to tap into the growing fondness for higher quality but affordable Vietnamese brands. … (Source: Google Alcohol News, 01/27/11) blogs.ft.com, 01/27/11 Comment: Not one word about the impact of rising alcohol consumption in a developing country, the Public Health aspect.
Dieser Beitrag wurde erstellt am Freitag 28. Januar 2011 um 10:47 und abgelegt unter Alcohol industry, Allgemein, Development, Global, Health, Social Costs. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.