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The Smirnoff distiller’s head of corporate social responsibility in the UK, Mark Baird, has this week told a Parliamentary committee that there is no evidence of a link between pricing and alcohol harm.
„There’s no evidence that pricing does work,“ Baird told the House of Lords Science and Technology committee yesterday (19 January). His comments show that the UK drinks industry’s biggest producer is sticking to its guns, despite the Government’s announcement this week that it will ban drinks sales at ‚below tax‘ prices. (Source: Google Alcohol News, 01/21/11) just-drinks.com, 01/20/11 Comment: That is the best proof pricing influences consumption and harm. The alcohol industry never agrees to measures which reduce its profits. As we can suppose that the leaders of the industry do read all studies in this matter carefully, and have seen sale-figures after introduction of alcopop taxes not long ago, we have to accept that they act in contradiction to their knowledge.