Alcohol at the Movies
Dienstag 4. Januar 2011 von htm
Films popular in Europe feature more drinking episodes per movie than their equally popular American counterparts, according to a report by the European Centre for Monitoring Alcohol Marketing (EUCAM).
The trend toward incorporating name brand alcohol in movie scenes as a form of product placement took off more than a decade ago. In 1999, the U.S. Federal Trade Commission reported that in the two previous years, “eight reporting alcohol companies placed alcoholic products in 233 motion pictures and in one or more episodes of 181 different television series.” (Source: Google Alcohol News, 01/02/11) addiction-dirkh.blogspot.com, 01/01/11
Dieser Beitrag wurde erstellt am Dienstag 4. Januar 2011 um 15:33 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Media, Research, Statistics, Watchdogs. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.