Media coverage of health issues and how to work more effectively with journalists
Donnerstag 9. September 2010 von htm
Background: The mass media has enormous potential to influence health-related behaviours and perceptions. Much research has focused on how the media frames health issues. This study sought to explore how journalists in Australia select and shape news on health issues.
Results: Journalists routinely attempted to balance different, sometimes competing, aims amidst significant operational constraints. They perceived the most trusted sources on health issues to be respected and independent doctors. Specialist health and medical reporters had a more sound technical knowledge, channels to appropriate sources, power within their organizations, and ability to advocate for better quality coverage.
Conclusions: An awareness of how to work with the media is essential for health communicators. This includes understanding journalists‘ daily routines, being available, providing resources, and building relationships with specialist health reporters. (Source: BMC Public Health, 9/08/10) Comment: Unfortunately regarding studies on alcohol there are more criteria, e.g. the policy of the editor (his dependence on the alcohol industry) and a possible more or less alcohol dependency of the journalist.
Dieser Beitrag wurde erstellt am Donnerstag 9. September 2010 um 09:35 und abgelegt unter Addiction, Advertising, Alcohol industry, Allgemein, Global, Media, Politics, Publications, Research. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.