USA: MillerCoors Launches Program for War Vets
Freitag 16. Juli 2010 von htm
MillerCoors recently announced a new marketing campaign it calls a “bottle cap and can tab collection program,” for Iraq and Afghanistan veterans to earn “rewards” such as tickets to concert and professional sporting events. But is this really a good way to help vets? Studies show alcohol over-consumption is on the rise among veterans of combat in Afghanistan and Iraq. Doesn’t MillerCoors have more common sense than to make veterans drink Miller High Life in order to “win” “rewards?” – High Life for Vets? – Study: Alcohol Use Among Veterans (Source: Marin Institute, 7/12/10)
Dieser Beitrag wurde erstellt am Freitag 16. Juli 2010 um 15:43 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Health, Watchdogs. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.