Alkoholpolitik und Volksgesundheit

Alcohol Companies Use New Media to Lure Young Drinkers

Donnerstag 17. Juni 2010 von htm

New American report: The alcohol industry uses the whole menu of new social media to reach new drinkers and to promote their brands. Sophisticated marketing techniques are being used, concludes a new report just launched in the US. The report starts by describing how Heineken developed a new marketing concept in order to reach young people in Puerto Rico. The company’s marketing strategists realized that 30-second TV spots or other traditional media would not be effective in reaching Puerto Rican youth. Instead, they decided to benefit from the new social media and young people’s 24/7 access to these media as a tool to promote Heineken beer. (Source: ADD Bulletin 4/2010)

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Dieser Beitrag wurde erstellt am Donnerstag 17. Juni 2010 um 19:55 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Research, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.

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