Budweiser ‚Fan Cans‘ Come in College Team Colors
Dienstag 25. August 2009 von htm
Anheuser-Busch is releasing a series of 27 can designs for Bud Light featuring the colors of college sports teams, but the schools‘ reactions have been decidedly mixed, the Wall Street Journal reported Aug. 21.
The brewer contends that the promotion is aimed at legal-age drinkers and that the cans don’t include any team logos. Some schools seem accepting of the idea, but others are calling on the company to stop the marketing campaign, saying it encourages drinking among college students — many of whom are under age 21. (Source: Join Together, 8/24/09)
Dieser Beitrag wurde erstellt am Dienstag 25. August 2009 um 14:36 und abgelegt unter Advertising, Alcohol industry, Allgemein, Global, Sports, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.