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The Seventh Report on the application of the „Television without frontiers directive“ has been adopted on 26 June 2009. This report looks at the application of the Television without Frontiers Directive in the Member States in 2007 and 2008. During this two-year period, the Commission was required to initiate legal action against Spain and Italy in accordance with the Directive for not abiding by EU advertising rules that limit advertising and teleshopping spots to 12 minutes per hour. The 7th application report also adds analysis to the ongoing evolution of the television market.
The next report on Europe’s audiovisual market will be at the end of 2011. It will mark the start of the new Audiovisual Media Services Directive, which replaces the Television without Frontiers Directive and is expected to be fully implemented across the EU by December 2009. (Source: Eurocare Newsletter June-July, 7/28/2009) ec.europa.eu Comment: This directive plays an important role in the debate in the Swiss parliament on the Media-Contract between Switzerland and the EU, if Switzerland wants to accept alcohol advertising from EU-countries TV-programmes.