Online ad campaign by makers of Absolut vodka
Donnerstag 12. März 2009 von htm
The makers of Absolut vodka are rolling out an online ad campaign that stresses moderate use of alcohol. The ‚Recognize the Moment‘ campaign urges drinkers to „enjoy with Absolut responsibility,“ and includes a tool that allows individuals to text-message themselves reminders about watching their drinking, video clips on responsible drinking, and links to the National Institute on Alcohol Abuse and Alcoholism and other websites. A „Moderation is Key“ section describes the effects of alcohol and expert opinion on the definition of moderate drinking.
„It’s a nice effort that looks good on its face,“ said George A. Hacker, director for the Alcohol Policies Project at the Center for Science in the Public Interest. „But it’s fluff when it comes to the real need for information on the potential down sides of alcohol consumption.“ (Source: Join Together, 3/11/09)
Dieser Beitrag wurde erstellt am Donnerstag 12. März 2009 um 13:27 und abgelegt unter Advertising, Alcohol industry, Global, Prevention. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.