Direct effect of alcohol advertising
Mittwoch 21. Januar 2009 von htm
An experiment conducted by the Radbout University Nijmegen (NL) finds evidence of a direct effect of alcohol advertising and alcohol portrayal in movies on drinking behaviour of male adolescents.
Male adolescents that were assigned to the conditions with substantial alcohol exposure in either movies or commercials consume more alcohol than other participants. Those in the condition with alcohol portrayal in movies and commercials drank on average 1,5 glasses more than those in the condition with no alcohol portrayal, within a period of 1 hour. The study by Rutger Engels and colleagues will be published in Alcohol & Alcoholism in May this year. The study by Engels and colleagues is the first study that examines the direct effect of alcohol marketing on adolescents. (Source: EUCAM Newsletter, 1/21/09)
Dieser Beitrag wurde erstellt am Mittwoch 21. Januar 2009 um 13:03 und abgelegt unter Advertising, Global, Research, Youth. Kommentare zu diesen Eintrag im RSS 2.0 Feed. Die Kommentare sind derzeit geschlossen, aber sie können einen Trackback auf Ihrer Seite einrichten.